Wu China Commodity City, saying it is well-known slogan, called: jewelry ocean, a shopper's paradise. Yiwu City of Industry, according to the latest statistics show that the turnover of Commodities City in 2011 to 51.512 billion yuan, up 12.95%, turnover has been ranked for 21 consecutive years of top professional market.
In May this year, Yiwu International Trade comprehensive reform is approved, Yiwu again over a new starting point. In Geography and Environmental Science, Zhejiang Normal University, Professor Chen Jianrong, Dean seems, Yiwu's development is still great potential, he submitted this proposal is how to strengthen the brand, Yiwu China Commodity Market construction.

Jian-Rong Chen believe that through nearly 30 years of development, Yiwu started the name of the first products are sold overseas, but the main impression of low quality or inexpensive, hard into the mainstream consumer channels. In recent years, "Brand Yiwu" strategy set off the enthusiasm of enterprises to apply for trademark registration, trademark registration in 2011 new 5562, a total of 38 181. However, compared to tens of thousands of stores, brands, specialty brands, or very few.

For the "Yiwu China Commodity Market" brand internationalization, Jian-Rong Chen set up a "three-step" strategy, the first step is to strengthen the international name, the second step to carry out international communication, the third step is to conduct international relations. Both well-known regional player in the international image of videos, but also involved in public welfare undertakings abroad, sponsoring major competitions.

In addition, he also hopes to strengthen the building of a unified brand to enhance the quality of the market; more than create its own brand, re-merge similar enterprises, encourage enterprises of national traditions store, they played the "culture card" into the world of the ocean.