Second half of the holiday get together, have ushered in a number of festival merchandise sales season. November each year, with the arrival of the peak wedding, Yiwu Wholesale Food Market on the second floor of the candy area is especially lively this year is no exception, sitting in front of the store on the channel package ready for the wedding, the counter was busy recording orders, pushed his car round-trip shipping, are too busy. The same lively tonic area in previous years, this time into the season but not many dealers three thousand three hundred twenty-two in front of the store to chat with their words, feel the fall "a little cold."
    Candy business experience "sweet burden."

    In the candy industry, business, how the fire to see much job to know heaps of sugar packets. National Day, Yiwu Wholesale Food Market on the second floor of the candy shop door, filled with piles of people ready for the wedding package. "Do not know the specific number of packets, only know the market these days are open from morning until afternoon market closing package to the middle in addition to food, other times not empty before. Package Fortunately, while we chat, I feel time flies fast, is a day off to do a little tired. "edge hi good shop door, aunt while deftly tied red string, while telling reporters.

    Yesterday in the store keep sharing the owner's daughter, she told reporters, urging the factory these days parents go out of stock, the store staff is not enough, she told a few days off unit, please, come and help, and this will at the door help packet of sugar, are also relatives at home. According to her, to October each year around the Spring Festival is the second year in candy sales season, especially on weekends, everyone wants to pack. They store this year booked New Year's Day, the 20th to pay more than 10,000 packets of sugar these days are working day and night. She rubbed his eyes, that tired point, but business is good, we all have fun.

    Business is good is not no trouble, these days to the candy shop owner Zhaosu Juan guitar on and anxious to get the goods. She told reporters, wedding get together, the surge in demand for candy, some candy brands are in short supply, especially Dove chocolate, dealers are in control of the upstream goods, this month there have been several times out of stock.

    She had just the day before yesterday the store sent 5 boxes yesterday, immediately sold out. To help relatives and friends want her to leave, are unable to retain. "Although this year, Dove chocolate per kilogram rose 5 to 6 million, more than count up the species, most customers can specify the Dove chocolate, that will become a grade point." Zhaosu Juan said. Is the arrival of the tune, she would advise clients to change the other brands, but customers are not currently urgently, is to remind the early orders.

    It is understood that not only Dove, Hsu Fu Chi, Alps, Fujiya and other brands, but also occasionally out of stock situations, primarily with consumer trends for the past few years. Fang opened candy shop ten years, he said, better living conditions now, everyone ready for the wedding brand, quality critical of it, the first is the local soil of sugar, and fruit sugar, candy-based, brand is also more complex, to two years, cotton candy, bubbles, candy, soft candy, bonbons, and even chocolate, dates of these "alternative" by the public favor candy, cheap candy sales but declined.

    "General 1 package sugar 8 to 10, a variety of candy every kind, equivalent to down 3 to 4 yuan a pack, than in the past to the next level, and some families are good, as long as there are also chocolate or toffee , so the price be higher. "Fong said, in addition, not only locals, near Dongyang, Wuyi also attracted customers over procurement, which made him the prospect of the industry is optimistic.

    Tonic owner Jixun recipe

    Compared with the second floor of the fire scene, the first floor area of ​​the popular supplements on the light a lot. Many business users are leaning in the door, there is not one to one chatting, there are a small turn in the store newspapers, the Internet. Xin ginseng are on firm boss has told British reporters that in previous years, Mid-Autumn Festival, National Day two there will be a small peak season is from November to around the Spring Festival, this year I still have not pick up the business. "General weather cool down, some regular customers will come back to the market, buy the way back to this particular light, and even the customers are far less." Ying-May said.

    Turn a lap down, the reporter found that British business had deserted more than a month, many business operators are some see through this year's market. "Last year at this time, every day there is always one or two single business, opened this year, but not attached to a few days you look at these sections, the machines are empty pink play in this, let alone buy, and even fewer people are asking." Another Miss Fu said a family business, in order to attract customers, although many supplements of this year, prices of goods are holding up, but she failed to shop how to adjust the retail price, a small number of species increases, rate is not large.

    Not open source, some from the owner to find ways to reduce expenditure, and some stores will sublease the excess, and some other business to start with, how cool is that one of them. Girl from the northeast, in this market for several years to do business, as suspected by their store locations, the first two years she rented a shop next to a major thoroughfare, taking into account the cost savings this year, she moved back to his own store. "Rising rents, from the initial 70,000 yuan a year, rose to 10 million this year, business was good when it does not matter, business light, then make it back all the rent, think, or move back to the provincial point of the cost." He Shuang said.

    For the problem where the business users that costs just a small one, is the main cause of sluggish economic environment. On the one hand, in August of "blood bird's nest" false event, the market for supplements is tantamount to the ground thunder, many consumers talk about supplements pale, sharp decline in demand; the other hand, since last year, high prices, the public "pocketbook" tight, careful than ever to spend money on expensive supplements and more at arm's length. In addition, we are not good business to do some big shot past consumption is not as generous before, most of the reduced order.

    "The market is rich in materials and changes in consumer attitudes, but also on the market have had some impact." Ying-month, said a few years ago the popular "gifts sent to health", ginseng, velvet, bird's nest and other high-end gifts more popular, and Now high-grade cigarettes, red wine, imported fruit and other more loved by the young, which divert a portion of potential customers. In addition, supplements like other commodities, more than a "valuable commodity", or if you take a discount to buy gifts and other promotions, but self-worth or so, some business operators are unable to do anything.

    [Management Weapon

    ■ marketing strategy should also pay attention to

    Mingteyouxin Yiwu Wholesale Food Market, General Manager of Building Products Exhibition Center, said Henry Cloud, Yiwu Market, the combined effect can not be questioned, but as a good platform for setting up the stage, the external conditions are ripe, and play sing good, can can not keep the audience, business users will have to see their own ability. "His experience in the regional museum, for example, are described, such as a magic weapon to win the Taiwan Museum is the difference between the products, their product selection to go fine on the road, the main push of packaged drinks, cakes, preserves, etc. , popular northeast, northwest dealer of all ages; the northeast, and Xinjiang Pavilion is the main characteristic signs of local natural resources is a natural business card, ginseng, Ganoderma lucidum, dates, dry goods and other products of a leading position; Jiangsu, Hunan other provinces are relying on the product its own characteristics, taking the path of foreign trade, exported to Austria, Africa, Australia and other places, we can say is "wall flower wall fragrance."

    According to him, the past few years with the city development of supermarket chains, purchasing a shift, reduce intermediate links, the retailer's market is shrinking. In addition, the improvement of radiation around the market, but also cause some impact on the Yiwu market. For the food market, how to change the mode of operation, select the new economic growth point in thinking about the problem from top to bottom. Therefore, the market management department is also actively explore the solutions. Mingteyouxin Product Exhibition Center with the start-up, for example, it is hoped that by providing a venue for national and even worldwide channel of distributors a one-stop shopping to enhance the attractiveness of the market, the way to drive sales of other food . The past few years, the market is climbing the sales managers and operators so that confidence in the future.

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    Yiwu Wholesale Food Market, an area of ​​33,000 square meters, total construction area of ​​148,000 square meters, one to the total floor area of ​​58,000 square meters, with standard commercial-bit 2147, a total of more than 2,000 business households households; the name of the third layer Premium new product exhibition center, with a total area of ​​2.8 million square meters. Yiwu Wholesale Food Market, mainly engaged in roasted nuts, premium tonic, wine, beverages, condiments, daily necessities and so on. Since opening the market, was sustained prosperity and development trend, with daily traffic of more than 2 million people, annual turnover of 48.1 billion yuan, product radiation provinces and cities and exported to Europe, South America, Africa, Southeast Asia, the Middle East and other countries and regions.