In recent years dealing with the exporters and importers, we're selling products, selling more creative. "The city recently with a company engaged in the cultural industry for people to talk to, he thought, to accelerate the pace of development of cultural industries, to expand the scale of development and must go through from the" selling products "to" sell ideas "of evolution.

The new statistics show that currently, the city cultural production units (households) a thousand homes, 30 million employees in the cultural industry, cultural industry production and sales value has more than 100 billion yuan, formed Sporting Goods Industry painting industry, handicraft industry, new year calendars, printing packaging industry, several major advantages of pen manufacturing industry sectors as the leading characteristics of industry, become an important cultural industry production and sales bases. Cultural and creative industries showed intensive, base, scale direction of the trend.

Interview, some companies had had that idea to the product value, enhancing the value of the industry is no doubt, from the "manufacturing" to "create" the change is from "selling products" to "sell ideas" of change . "Today, Creative is money!" Yiwu Hope-Kung Chung, chairman, said in the stationery manufacturing process, and sometimes even a little creativity will bring huge profits to the enterprise. Their business in the original simple wooden decorative panel, painted on the "Lion lock", "Ruyi", "Raise the Red Lantern" and other characteristics of Chinese traditional culture, beautiful designs, rich cultural connotation of the product, the product of cultural tastes greatly improve.

Creative inspiration will not fall from the sky, adept at observation and advice, will be found. It is said that foreign companies established a home "to his wife a creative" plan, hire in-depth specialized streets, carefully listen to the views of housewives on the products, ideas, complaints and complaints from the inductive there are numerous marketing strategies, benefit bandit shallow.

It is gratifying that with the strength of Yiwu Cultural Products manufacturers and brand awareness growing, the city has increased the cultural and creative industries support and investment to improve the cultural and intellectual content of the technology industry, the city's culture industry is experience from a "sell products" to "sell ideas" of evolution.

An American market experts have said that all the great ideas that we have nothing great, really great stuff to buy your goods in those brain. This saying well, I do not know whether we can truly understand?