Hangzhou before the end of the sixth China International Cartoon and Animation Festival, signing nearly 200 projects, totaling 10.6 billion yuan, animation business opportunities in this sunrise industry for the industry quite pleased. However, the Yiwu toy industry in this big cake to share how many did not share. Implication of the opportunities facing the animation industry, Yiwu enterprises started to try to authorize the production of agents well-known cartoon toys and so on, hope in the near future, the integration of image resources and make good use of animation, animation and even the development of local brand image.

Animation event implies multiple business opportunities

"Animation compared to the first five sections, this animation event on how to tap a greater focus on animation products." Yiwu Toy Association, told reporters yesterday that the responsible person, in short, animation image by consumers if the toy, Commodity and other forms of market entities, will bring greater economic benefits, stimulate more cartoon producers to design, develop passion, this is a healthy business cycle.

Hangzhou animation industry in recent years, the "Silicon Valley" effect has been well established, attracting a lot of zhejiang Private Enterprises to join, such as mansions, South Group, and, prior to film in Hangzhou, the animation business, and strive to enlarge and strengthen the industry.

"Animation industry involved in the design, production, promotion, licensing, product development and sales agents around the other sectors, have given every aspect of business opportunities related businesses." The industry believes that the Yiwu toy business, the toy industry is the backbone of Yiwu based industries, in addition to preliminary design, production, in the development of animation products, sales, licensing and agency and other aspects of natural advantages.

Yiwu "Love on the door" toy manager Tong Yuanzhi that to well-known cartoon image to open up markets around the toy products, the biggest advantage is that too much publicity can not open the market to Mickey Mouse, Donald Duck, Winnie the Pooh, Monkey King and other classic cartoon image of the older generation, for example, despite the passage of several decades, the market's influence remains considerable.

Yiwu toys to occupy a sunrise industry

Increasing competition in the homogenization of the toy market, a product of popular will follow the trend of market attracted more than similar products. From "Transformers," "Ultraman" to "the Yangtze River on the 7th," "SpongeBob SquarePants," "Frankie and gray Taro hi" or even the recent Expo "Treasure" toys, every cartoon or animation image popular, local enterprises will spare no effort to bring the related plush, electric, pneumatic, plastic toys and other materials to market. Famous cartoon image to the market effects caused by the toy industry is evident.

More and more toy companies to aim the cartoon image of profit growth, which is a good sign, but the problem is to safeguard their rights, to be eligible to receive the image of authority or agency.

Early last year, Yiwu Story toy factory to spend more than 400 million won a large CCTV Animation "Monkey King" category toy license for people to change the Yiwu toy companies will mimic impression. Early, once again won the Toy Story, "Frankie and gray hi Taro" Toys in the manufacturing authorization, once again attracted the concerns of the industry.

The introduction, general manager of Zhong-wei, the animation industry around product development, licensing models will be increasingly common. Yiwu toys on businesses, licensed, which means the product will soon recognized by the market. More importantly, to empower the goods protected by copyright, and other businesses selling similar products to only rely on the regional agency, or purchase from the formal channels.

Reporter learned from Yiwu Toy Association, in addition to Story toys, there are many toy companies are trying a similar pattern around the toy's cartoon image promotion, manufacturing license, animation products, agents, etc to discuss cooperation with foreign companies.

Industry concluded that more than 400 toy companies, more than 2,000 merchants in Yiwu toy industry, if and Hangzhou, the animation production company reached a partnership that will inspire great vitality.

COSPLAY animation market test water

In this animation festival, Yiwu Industrial and Commercial College core Lei animation community in COSPLAY (refers to the use of clothing, accessories, props and makeup to play an anime or game characters) part of the show is undoubtedly a highlight. The activities, the college students made the 13 cartoons, "Qin Shiming month" character has played, attracting a lot of peers and the audience's attention.

The anime club president Chen Mengying that, COSPLAY anime fans first simple imitation, but with the rapid warming in the domestic animation industry, COSPLAY values have gone up, in addition to business performance through the help toy manufacturers, distributors, animation film and television production companies, animation cartoon publication to promote products, an excellent COSPLAY group even help enterprise image animation design, creation.

Chen Mengying frankly, like most groups COSPLAY students or college students, between adults and children, young people between the intuitive image of the animation is more accurate, whether a cartoon image of the star, will attract consumers, sometimes They are more convincing.

It is understood that the animation industry for more than 70% of the profits from the audio and video publishing, COSPLAY runway shows and toys, clothing and other derivatives. Developed in the animation industry in Japan, COSPLAY high involvement work, often on behalf of a larger consumer market, derivative products, an objective to promote the animation industry. Hunan and other places in the animation industry also started to increase investment COSPLAY activities, creating an atmosphere to promote animation industry development.

Chen Mengying confided to reporters, a dream, hoping one day to lead his team, and the local toy company made with the introduction of Yiwu original cartoon image.