"China's first exhibition," said the 107th Canton Fair will be held April 15 to May 5 at. During the fair, stepped up efforts to invite buyers, overseas buyers were an invitation to 860,000, up 2.4% over the previous, which undoubtedly give greater opportunities for participating enterprises. It is understood that the city nearly 80 companies will go to Canton Fair, booth number to 161 exhibitors involved in apparel accessories category and accessories, office stationery, underwear, household items, home textiles, gifts and premium industry. April 8, the author interviewed several exhibitors to learn about the company's preparations for the Fair.
The brand played louder
"Can apply to brand exhibition booth is a symbol of strength of the company!" Wang Bin, General Manager Group all Xuping looking forward to this year's Fair. All Xuping introduction, this is the first time in Canton Fair booth for the brand stand, in order to fight this "brand" the first war, the company invited a number of design products according to the characteristics of the booth exhibitors were designed layout.
All Xuping said that the Canton Fair exhibition company they intend to focus on newly developed high-end products, not only to dig in France, Canada, Russia and other countries have the strength of buyers, as "Wangbin" lay the groundwork to enter these markets , and let buyers see the original United States continuously improve product quality, to stabilize or even expand the "Wangbin" in the U.S. market share.
Compared to previous Canton Fair, Canton Fair Yiwu Brand booth exhibitors have increased significantly. According to reports, the brand stands for enterprise applications by the Ministry of Commerce itemized materials evaluation, adoption can give booth. Canton Fair Yiwu brand booth exhibitors increased by eight, suggesting that businesses had great success in brand promotion.
To develop new markets at home and abroad
There has been a good record in foreign markets the "Mona Socks", wanted to expand the domestic market Fair. Yan Wenbin, general manager, said Mona focus group of past U.S. and European markets are more engaged in OEM production, exports accounted for more than 60% of total production, the financial crisis, they began to look to domestic. In order to enter the domestic market, Mona Group, prepared for this Fair, "Mona", "Monroe," and other 9 major brands, to meet the needs of domestic consumption levels. The exhibition of products in addition to the pursuit of innovation in design, it also make efforts from the raw material, the use of bamboo fiber, by adding anti-bacterial agents,
Make socks have antibacterial, antimicrobial, in addition to mites, odor and health functions such as anti-ultraviolet. "This is certainly healthy function of the socks are increasingly seeking higher quality of life favored by domestic consumers."
"2010 Fair Our focus is on the South American market, first beating the road." Just arrived from South America to investigate the market to come back soon, "Wen Yuan stationery" general manager Zhang Jinping, currently the company's Europe and Middle East market is relatively mature and stable, South America market is their next target Kaocha in South America, he Fa Xian Shi Chang right requirements of stationery products in quality with European and American market equivalent, but more emphasis 简单 in functionality useful, they are the basis of these requirements Zhunbeishenzhan Chan Pin.
It is understood that this year's trade, Yiwu enterprises have 10 "Innovation Excellence" booth.