Known as the "world supermarket" reputation of zhejiang Yiwu is the world's largest small commodities distribution center, operates more than 1.7 million kinds of goods. Commodity export products of the center complex, the marketing of many households. However, the reporter from Hangzhou Customs statistics that, as at present, Yiwu this year found no serious violations entire cabinet, the case of infringement cases, the average value from last year to 8.6 million this year down to 5.3 million, what causes this change? From Yiwu Customs reporter recently found the answer.

Clearing the "middle"

"Our firm does not take the following nine categories of goods: 1, suspected of infringing goods, such as fake licenses, fake patents, etc.; 2, dangerous goods ... ..." in a customs agent Co., Ltd. Yiwu Huacheng signed with the freight forwarding business The "declaration commission agreement", the reporter saw the number one issue of infringing goods, the goods are as impressively listed in the agreement, "refused to accept the goods declaration" first.

It is understood that this year, targeting vulnerable to abuses encroach Yiwu Customs declaration, freight forwarding and other "export declarations intermediate links" frequently moves, more and more like "Huacheng" This declaration line, attaches great importance to IPR protection.

"This is by no means a show, monotonously gesture." Huacheng money magnificent head of the company, said: "After the implementation of Department Order No. 170, Yiwu Customs very strict grasp on the piece of every month position, intellectual property issues has indeed became our first considerations orders. our orders for each member of customer orders, asked the first question are "no infringement of goods", if not, then then turned to other matters. There suspected of infringement of the list, we are determined not to receive, which is related to the company's survival. "

Money magnificent call "170 orders" refers to "the Customs Classified Management of Enterprises." In accordance with the requirements of ways, customs broker has been identified by the agency within one year of declaration of goods involved in the infringement of intellectual property rights up to three times, the management level will be adjusted to the C class, the Department will focus on its implementation of the inspection; found similar problems up to 4 times management level will be reduced to D, the implementation of 100% inspection. At the same time, Yiwu Customs has launched a dynamic integration package management. The value of the infringing goods seized in accordance with the level of a corresponding net customs broker's scores, monthly reviews, integration through customs soon after the inspection by the high rate of strict supervision, and further to manage the number of tentacles extending from the control of which the violation occurred to the control infringement behavior scale.

In order to ensure that the agency as much as possible the goods, "clean", "Huacheng" and the customer signed "declaration commission agreement" in addition to states not connected "infringing goods", it also provides for the declaration of goods by Customs if found to entrust there is infringement, declaration about to claim its 20,000 to 50,000 yuan.

"We eat this loss. Last year, we have a freight forwarding company to find a consignment agent, said no violations of the goods, which ultimately been found to infringe the Customs," L'Oreal "trademark of the surface oil. after the success of our claim to the freight of two million, and he refused to be included between the "blacklist." companies or so back, but a "proxy infringing goods" in the record to stand on the brink of life and death. "Money grand, said:" To be honest, this is not a compensable loss of money can compensate. We set the protocol, but the main thing is a warning: Let not casually carrying freight infringing goods go to my place , forced his orders more seriously, take the initiative to reject the infringing goods. "

Like "Huacheng" So, through the sign the agreement would "intercept infringing goods" passed to the downstream pressure until the owner of the practice of freight forwarding companies, customs industry in Yiwu has been widespread. Earlier this year, Yiwu sized breath cut customs broker freight forwarding company with more than 10 cooperation.

Activation "own brand"

In addition to clearing the "middle", Yiwu Small Commodity Customs also special focus on business users create own brand of hard-won protection.

Yiwu Blue Ocean Import & Export Co., Ltd. is a company specializing in commodities, foreign trade companies, handicraft sales, the company designed and manufactured toothpaste, watches and padlock popular with foreign investors welcome, just a padlock, with annual sales to 800 million yuan. Mei-Hua Xu, general manager soon discovered, however, with the product selling, "knockoff" go hand in hand. Because of low prices, some customers turn to an order for the "shape, designed exactly the same, but much worse quality and workmanship" and "knockoff." Mei-Hua Hsu is distressed when Customs officers to help him out of an idea: to the Customs border protection of intellectual property filing an application with the customs cooperation in the fight against infringement. Only the first half of this year, Yiwu Customs seized 248 cases of alleged infringement, of which nearly a hundred violations of the national brands, accounting for 36%.

According to Hangzhou Customs statistics, from 2005, Hot Industrial Co., Ltd. Yiwu Customs Protection of Intellectual Property for the record and become the first enterprise application, the current 29 Yiwu enterprises have been successful for the record. 18 of them since last year's successful applicants, this figure is from 2005 to 2008 between 1.5 times the number of applications for enterprises.