The first department store, Intime Department Store, Wal-Mart, Suning, Gome, Yongle ... ... In recent years, domestic and foreign business leaders have gathered in Jinhua City. According to statistics, the first department store, Intime Department Store and other large enterprises are settled in international and domestic famous brands in more than 500. Intime Department Store in just over two years, opened in Jinhua city, three shopping centers with a total investment of over one billion yuan. Retail giant Carrefour is also preparing stationed in Jinhua. These commercial predators is the main Chinese and Jinhua in zhejiang Midwest commercial cohesion and radiation.
"Three thousand miles of water through the southern, pneumatic River City 14 states," the famous poem by the poetess Qingzhao vivid outlines the importance of location and magnificent Jinhua momentum. As the middle-level city in Zhejiang Province, Jinhua very active trade and business activities. Jinhua City in 2008, "Forbes," the Chinese version of "2008 Best Commercial Cities in China" ranked 11th.

"Shopping Festival" to enhance business development

May 2009, Jinhua suddenly bustling streets of many supermarkets, all kinds of ordered merchandise display promotions come and go, many big brands have appeared in domestic and international department stores ... ... Jinhua Jinhua businesses and the public is looking forward to Shopping Festival had arrived.
A short period of 20 days, the entire city in a sea of shopping. Jinhua commercial development trend with the shopping festival has been organized rapidly.
Turning to hold shopping festival, Jinhua City, the Secretary of Domestic Trade and Food Chong Yan said: "The shopping festival is to develop our business to do a bold attempt by the Festival for many businesses put up a joint interactive arena for different industries mutually beneficial and win-win promotion, advertising activities, shopping festival and the cost allocation from the city unified, unified marketing guide for businesses to achieve effective integration of their resources. "
According to Domestic Trade and Food Jinhua Assistant Secretary Ma more jump, last year in May and October, Jinhua held two 40-day Zhejiang Shopping Festival, a large contingent of businessmen involved in many business turnover doubled year on year growth, Consumer sentiment is very busy, especially in particularly good response from local people, foreign consumers surged. According to statistics, two shopping festival hit 570 million yuan respectively, and 7.5 billion turnover in the second half expanded to 27 departments jointly held, and actively introducing the "National Foreign Trade of goods traveling exhibition," Jinhua Liang created a good business climate.
During the Festival, in order to provide consumers with attractive consumer feast, participate in the Festival of the business did her best large joint promotional efforts are also unprecedented. Suppliers Manufacturers are offering bargain earmarked funds for special offerings, and more big signings, marketing manager went to the site to provide consumers with premium services. Such as the Five Star Appliance stores corporate headquarters heard Jinhua start a local shopping section, then the first batch of promotional funds to paragraph 300 thousand yuan; Zhejiang in the home market, more than 300 brand agents, more than 500 brands, thousands of models all involved in commodity Shopping Festival promotions.
Since 2006, the first Wal-Mart, the world's 500 Jinhua out across the province the first in a chain store, the shop's turnover rank in the country store has been hovering over 60, it is surprising is that after the two held shopping after the holiday, the country has rapidly risen to No. 9. General Manager of the company made a special trip went to East China, Jinhua, presented flowers to the leadership of the government, for local government-run shopping section, allow enterprises to set up such a sales success.
Jinhua Municipal Grain Bureau of Domestic Trade and Business Development Director Zhang Jianhua told China Daily reporter: According to the city to develop the business development plan, after the shopping festival held twice each year. Start of the third year in May the spring of 2010, Zhejiang Jinhua Shopping Festival, the digital home appliances to Zhejiang in the open street as the turning point of the street, a series of home appliances and IT products consumption digital communications. Zhejiang digital appliance features Street in August 1st Street South, has now gathered the Ego Digital, Suning, Gome, five-star, shun, Stone and other large home appliance stores, IT resellers, and Haier, cherry and many other home appliance manufacturers store can be described as 100 companies gathered in the brand gathered.
Shopping Festival held in Jinhua, Zhejiang Province, Gong Zheng, deputy governor of praise: "The Jinhua City, through the organization of the Festival, the external radiation further enhanced, Jinhua business reputation and influence to further expand, stimulate domestic demand, results are quite obvious, shopping festival Zhejiang shows an effective platform for commercial shopping center. "

To create a large flow of big business