In the garlic, ginger, beans, alcohol and consumer goods prices, the inflation pressure also extends to the Yiwu small commodities production.

    "Material prices have risen!" This is a market dealers have heard the customer inquiry, the answer came out first. In fact, in addition to raw materials, the company labor costs, packaging costs, transportation costs of the increase is not small. The face of high inflation of production costs, business operators should be how to deal with it?

    Yesterday, for 17 years production and wholesale distributor raincoat Gong Kai Po, into the Daily News, "grassroots Road to" section, to share with you his strategies to deal with ideas and prices.

    Prices can not be done without prices
Qi Gong Bao F International Trade City District is a macro macro rain gear firm owner, since 1993, engaged in the wholesale production of raincoats. Talking about price increases this year, he acknowledged that pressure really is not small, because the raw materials and wages have risen. However, Gong Kai Po's philosophy is simple: prices should be stable as possible, can not fail to rise up. Earn even less, and take the path of small profits, but also stable source.

    This reporter learned that the field of production of raw materials, inflation pressures from rising prices. For example, the production of PVC raincoat fabric price of 4.3 yuan / m, and a year ago Jinmai 3.6 yuan / m, or nearly 20%; there is a name of "Oxford" of raw materials, selling 3.8 yuan a year ago / m, the market price is now sold for 4.21 yuan / m, up one percent over.

    Qi Gong Bao said that from the end of last year, began to rise in price of raw materials. But he did not price adjustment, first, because the factory with a small amount of inventory, you can temporarily ease the pressure on raw material prices; second point of interest of his children that let the customer does not matter, as long as sales on it. December last year, in October of this year more than 10 months, the Gong Kai Bao did not adjust the product purchase.

    And it is in accordance with the "not raising their prices can not price" concept, macro macro rain gear firm received a lot of orders this year. Although limited by the influence of power saving and emission reduction, but sales are not worse than in previous years.

    How do customers accept the price increase
But into the fall, too violent material gains, a bit overwhelmed by Gong Kai Bao. "After October, fabric prices have gone up too hard." He said fabric up a few days, up five per meter at first, then up the corner of every meter, then in the corner of corners to rise per meter . So do not go on price, we must lose money, he can only select price increases.

    But also pay attention to price increases, "is the price the same, old customers and new customers be different." Qi Gong Bao highlighted his old off the face of price increases when the experience.

    He cited an example: A few days ago, a Quanzhou 1.5 million customers under the order, although the other side to get the product pricing higher than 0.3 yuan / piece, but he gladly accepted. Original early as two weeks ago, Gong Kai Po must take customers make a single when he was introduced to the situation of raw materials prices, and spoken clearly, "Next time getting goods to price increases," the intent. Therefore, the customer purchase, can be said that well prepared. In addition, Quanzhou customers get new customers, offer slightly lower than the other offer, which he felt to enjoy a "special treatment."

    "To offer customers up to slowly, prices ahead of the best one to inform them before." Qi Gong Bao said, this is mainly to allow customers to be prepared in advance.

    Also, for customers, there is an experience of Gong Kai Po --- interval time gains, that is if the prices, it can not rise again the next time getting goods.

    Do not cut corners to save costs and
In the inflation front, many business operators to drive down product pricing, saving production costs racked their thoughts. However, for some SMEs, the cost savings is the most direct way to work on raw materials. Qi Gong Bao said that the raincoat industry, in order to save costs is also very simple, only one way --- a small clothes. However, this approach is equivalent to cutting corners.

    "Rather than cutting corners, not as perfectly justifiable price increases to customers." Qi Gong Bao said, a single set of raincoat material is about 3 meters, a single upper body raincoat material is about 2 meters. If the standard of their material down to 2.9 meters or 1.9 meters, the quality will be decreased from the equivalent of smashing brand.

    He believes that small business owners face high inflationary pressure, low-cost competition to break not cut corners. Conversely, if the pick out openly with clients in all aspects of enterprises are facing cost pressures, but can understand your customer's price behavior, take the initiative to help you share the upward pressure on prices.