"Whining Zula" during the World Cup in South Africa is considered to create a commercial myth. This "noisy death around the world," the slender plastic horn 90% from Yiwu Market, all over the world during the World Cup every two seconds with a speed of sale, but business users Yiwu market is not the biggest winners.

Customs Department data released, Yiwu Sports consecutive monthly exports for six months more than 10 million U.S. dollars, this year in April and May, more than 15 million U.S. dollars every month in the sporting goods exports, the national flag, wigs, speakers regarded Yiwu market, with the World Cup together.

Behind these gratifying figures, is the lack of brand support and technical content of the commodity did not obtain high profits, modest profits in the chain accounted for a negligible share. "Because as long as a few days can develop mold manufacturer to keep the prices down more than one buyer, you reported that 3 yuan, I reported that 2.9 yuan, with the result that the wholesale price is very low, rarely make a profit, but later this Product is only 1 yuan more than the wholesale price. there is a South African client, the first from my booth took nearly 100 thousand dollars of goods, the profit is still relatively high, but half the price plummeted after the last profit also Several points of the. "International Trade City, a household name building business, said helplessly, because there is no technology and intellectual property" threshold ", many manufacturers rushing into mass action, leading to the final result is profit all the way straight down.

This outcome and the way the foreign trade commodity has not unrelated. Most business users are based on foreign trade companies, production and processing orders, not their own "voice", also lost goods "pricing power."