28 am, after a year of solid work, City zipper industry "Provincial massive industry standard" key projects have successfully passed provincial inspection group of experts in the middle.

Data show that 280 enterprises in our city more than a total of zipper industry, employing about 3.2 million people. Last year, the zipper industry sales total 9 billion meters, an average of every two days produced a zipper you can circle around the earth. zhejiang Provincial Department of Commerce announced in 2010 "demonstration sites in Zhejiang Province Foreign Trade Alert" list, which impressively Yiwu Zipper.

International Trade City market is the largest professional zipper zipper professional market, about 70% of the products directly or indirectly exported to more than 80 countries and regions.

In fact, zipper production process is relatively simple and relatively low investment, relatively low entry threshold, a large number of rule competition, the result is the decline and corporate profits, "bad money drives out good money" in the on Applying. City Zipper Industry Association, said the Secretary-General Wu Xinxi, had to adapt to the status quo because there is no standard to guide the production and trade, hampered Yiwu zipper industry overall improvement of product quality.

In the provincial and municipal quality supervision department under the direction of enhancing the quality of Yiwu zipper around the theme of the industry to promote the massive industrial upgrading and industrial transformation and upgrading the quality of the objective, proceed to develop zipper industry standards. "Zipper industry standard, no one has ever done, no prior experience can learn, little by little we can explore on their own." City Zipper Industry Association, Hong Han Ling explained that project to the finished baked from the project, during which six trade The draft took more than a year. "After a series of conferences, multi-sectoral, multi-unit linkage, forming the one with the advanced industry, science, and with Chinese characteristics, China's first local standard zipper industry."

Validated by many domestic experts, the development of the zipper, yiwu trade union over the zipper industry standards for existing national standards, has been with the international standards, in part even exceeds international standards.

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Yiwu Market share of 8% zipper

"The formulation and implementation of Yiwu zipper industry alliance standard" implementation of the project since the city to upgrade the quality zipper industry tasted the "sweetness." Hong Han Ling said, from product testing Ledger of view, 8 months and after the implementation of the 8 months prior to the implementation than the original one-time acceptance rate from 85% to 90% now. "The final product qualification rate of 89.67% from the first elevated to 95.45%, almost 6 percentage points increase, these are not able to rely on imported equipment from abroad to do."

Yiwu Zipper Union standards as integrated with the German DIN standard zipper, the British standard BS zipper zipper national and regional standards and requirements of the advanced indicators, making the city an effective attenuation of the zipper industry technical barriers to trade pressure on Europe and the United States. Municipal Bureau of Statistics data show that the implementation of Yiwu zipper industry in 2010 after the League of standard 1 to 4 months of accumulated industrial output value of 2.32 billion yuan, up 15.7%, the product of direct and indirect export 1.62 billion, up 17.1%.

"This year, the Yiwu market share zipper 8-9%, of which, the project contributed to standardization." Hong Han Ling says with a laugh.

After years of development, Yiwu zipper industry has been the "China Famous Brand" 5, Zhejiang Province 9, get famous brand of Jinhua City, 6.

And a host of industry agglomeration industry generally, the coin has two sides to be reflected in the zipper industry. On the one hand, Yiwu is the largest zipper industrial manufacturing base. On the other hand, since the vast majority of the city zipper industry SMEs, limited capital, industry standards exist to varying degrees are not clear, low product quality issues such as brand strength of weak, almost no value at all. How to adapt to market trends and changes, to create a brand zippers are strong, Yiwu has become the subject of an urgent solution.

Conflicts, as huddled. "According to the characteristics of their industry market trends at home and abroad, our trade association registered in the name of 'Yiwu zip' and 'Li in zipper' two trademarks and brand names, provided that they meet the standard zipper zipper industry consortium members of the Association, have the opportunity to use The team sold its own brand products. "Wuxin Xi said that to use these trademarks, trade association member companies must accept the inspection and supervision must meet the" zipper, Yiwu trade union standards. " "In advanced industry standards group established to build on the brand, which allows the association of some relatively weak strength of the gold content of small and medium enterprises to improve products, to create a harmonious and orderly market business environment."

Baotuan, this may be the beginning of a brand dream.