Overnight at the hotel next to yiwu trade City, no alarm clock, you can wake up early. Because, this world famous Commodity City early in the morning is very lively: a direct trucks lined up each layer of the loading port; color different buyers come from all directions in single file; goods gem, voices . Here more than 60,000 shops in the global supply of 1.7 million kinds of commodities, even though each shop only stay three minutes, but also walk around all year and a half.
zhejiang SMEs to explore the status quo, here is an excellent window: According to incomplete statistics, 60 000 shops behind it, backed by more than 20 million SMEs, employing more than ten million industrial workers, of which two-thirds for the province of SMEs. Interview, a set of data just released: October, "Yiwu Small Commodity Index" climate index rose 13.24 points, monthly index since May this year the first six months of consecutive increases. And in October, Yiwu Small Commodity turnover of 58.9 billion, the highest single month this year, the most turnover.

We track the business to the manufacturers, intended to explore what kind of business, what kind of goods produced, creating a so eye-catching performance?

Synchronized with the pulse of the global situation

London 2012 Olympic Games opening ceremony may have what? Malaysia's new round of parliamentary elections be held? 2012 European Cup 16 teams into the finals record projections of how the international situation ... for these trends, yiwu international trade City 2 H District No. 24 640 shops dispensers not only clear in mind, their business is closely linked with .

This is called "Jin Li Qi industry," the small company specialized in producing all kinds of banner across the three shops showroom displays a wide variety of flags, party flags, flag football club ... ...

"You see on TV the new regime of Libyan flag, is from here that we sell it! Early September, a guest on Libya to order, we work overtime to do the two containers." "Jin Li Qi industry." Lu Lian sales representative told us. Painstakingly, in Wuyi County Coastal Industrial Park of Zhenjiang, Tongqin found this little-known family of small companies. It is located in an old factory, is an out and out family-run shop, her husband as chairman, his wife president. Our reception is boss Lu Chu Park, a general appearance of the rural women.

Self-proclaimed "country girls" Lu Chu Park, there is the English name is "Annie." She often received many important guests from abroad, as some foreign political parties, election manipulator of people, a large sports club officials, they come to China to directly negotiate with the Lu Chu park business.

Company is now the largest manufacturer of professional banner, made last year more than 10 million face all kinds of flags. During the 2008 Beijing Olympic Games, BOCOG authorized the company to become the largest flag suppliers; company got the 2010 London Olympics in 2012 orders. Reporters interviewed the two days, Lu Chu Park, just with the 2014 Olympic Winter Games Organizing Committee of the Flag of Russia Si Suoqi suppliers initialed a cooperation agreement.

Into the workshop, the workers are producing the flag of European football power supplies and fans. Hold next year's European Cup finals of the major participating country team banner orders, the Company did not miss.

Yiwu Market, relying on big, small factories this Wuyi quietly made the domestic and the world's industry leaders.

Front shop, Yiwu Commodity City more than 60,000 business customers most is this business model. Changing market information, time-sensitive market opportunities where dense intersection, so that small and medium enterprises behind these shops operate in a complex situation, is still done fast.

Closely linked to subtle changes in the market

"No. 2 F Zone 13351, gold base lock industry is here!" Has been visiting the city for a long time in the commodity's a gentleman cried excitedly.

He is a British chain of fitness on behalf of the company's procurement, two days in the procurement of a number of password padlock, private storage box for the gym.

So many shops selling locks, why only to find this? Procurement representatives told reporters that this enterprise has a unique password padlock design: the bottom of the lock beam special "fine" in a circle, if you forget the password, you can also use the tool to cut the lock beam; on gym because of the "careless," a lot, can not find the key, lock and Tai Lao, an English gentleman would bromidrosis temper.

"Most people want to lock more firmly as possible, but he is not strong like the lock!" Taste for this "unique" are already operating in yiwu city, the new business sales manager Zhang Yingjian six years, already got: "We have produced exports more than 95% of locks, many years, the tastes of customers around the world have some understanding. "

Middle East is a couple of pounds more customers to buy multiple large lock; French like a square lock, the lock at night, afraid of the Germans shiny, matte surface treated as required; Southeast Asians like fancy lock surface color; U.S. financial institutions to strictly control the level of picture-lock ... ... Zhang Yingjian introduce them very familiar.

Commodities such as locks, profit margins, exports vulnerable to exchange rate effects, stimulated European debt crisis, the foreign trade situation this year, what business? We found the shops from the market behind the enterprise - located in Pujiang Economic Development Zone, the gold base lock industry.

The company received us very busy office Liucheng Ting, a simple conversation, we feel this enterprise of the "arrogant", "smart": a few days the boss to marry off their daughters at least a dozen foreign businessmen to come to China home Hershey. Customers can make friends, trade shows this enterprise customers long-term stability. Second, despite the right to export, but the "gold base" would rather lose a little profit, but also all through the foreign trade agents, to ensure that the RMB settlement to avoid exchange rate risks. Third, do not take a long single, multi-access short list, the company received 30% of the money, they started to buy raw materials, production orders, raw material prices and capital to avoid the risk of precipitation.

Say that now trade difficult, why Yiwu Small Commodity City business SMEs also so calm? China Commodity City Group Chairman Jin Fangping Analysis: Compared with the biannual Canton Fair, open every day to do business in Yiwu Commodity City is known as the "never-ending Fair", although one received mostly short, small Single, but in the current foreign trade situation, but just to play to avoid exchange rate fluctuations, both domestic and foreign trade advantages.

Yiwu "front shop" model nearly 10 years of continuous evolution, the formation of a "flow of commerce to promote industrial agglomeration, industry and commerce around the circulation" of the "New Yiwu model." This model is a virtuous cycle to allow SMEs to adhere to industry, to avoid the "hollow." "Relying on Commodity City, now generally well-run small and medium enterprises. Financial institutions this year to launch small commodity city enterprises booth loans, up to now only one-tenth the amount spent." Jinfang Ping said with a smile.

Forced corporate restructuring market

"Come, sit down!" With hearty laughter, floor Xingjuan, Yiwu International Trade City District, 62162 No. 5 textile shop sales manager, carrying breakfast in front of us. "Excuse me, arrived late, at home and online buyers thousands of dollars just to do business!"

House Xingjuan shops specializing in quilted textile products. 500 years of history of this folk art, has been popular in European and American markets for over 20 years. And it is most concentrated in the domestic production, it was the next to Yiwu River. Light quilted textile enterprises, River to gather more than 400.

Or the front shop. House Xingjuan shops behind the root of her father's floor-based head of the River of any one of the best textile companies - New Century Textiles.

The new century, textile and other textile companies, like River, pot of gold from foreign trade. F Keegan has clearly remember quilting products in the 1990s glory: a patchwork quilt with two pillow cases, the traditional three-piece ex-factory price over $ 300. Today, on Fifth Avenue in New York also has its own stores.

Dramatic changes in market conditions, so that floor-based root of pressure. "Not a good day, and now full profits of foreign trade played only 5% of the count." Floor Keegan to our calculations before and after comparison: "the exchange rate, just factories, the goods sold $ 1, plus tax, to 9.5 yuan exchange , now only seven yuan; labor, rose 10% annually the past two years to 15%; cotton, a few years ago only 13,000 yuan per ton, per ton last year shot up to 36,000 yuan, 20,000 yuan this year also; market demand , previously $ 100 or more products also sell moving, and now U.S. and European markets only sell moving 30-40 U.S. dollars of products ... "

Changes in the market, forcing companies like Keegan floor along with changes:

Domestic and foreign trade hands are grasping. Two years ago, building the root base for the domestic market, joining stores synchronized swing. 11 domestic franchise last year, 28 this year, next year is expected to expand to 100. "The domestic textile market share of at least a thousand billion, Roland, Meng Jie, Anna Rich of these brands have been popular, do not action too late."

Product replacement clutching tightly. Textile quilting cotton has been used traditionally, after years of efforts, instead of using cord yarn of textile products to European consumers now have been gradually accepted. This can greatly ease the cost pressures.

Bigger change is that the old building, driven by her daughter began to enter the e-commerce, network outlets will soon be the first on-line, a professional network with Hangzhou market agents have already signed, also authorize Internet sales a company in Shenzhen.

Like the new century, textile, Yiwu market is the market transition to the Internet. Statistics show that Yiwu available comprehensive e-commerce portal, more than 100 in the International Trade City, two percent more households have set up their own business website, almost half of business users through the relevant product information release platform.

"Invisible market and the physical market is not a contradiction, but interacting with each other, mutual promotion and common prosperity of the community." Yiwu Small Commodity Market for "invisible" outlook, Jin Fangping very confident. Yiwu is actively cooperate with the Chinese Academy of Sciences Institute of the computer, the use of "cloud computing" technology, work together to build a "Yiwu cloud" - a massive data center commodity market, as the "invisible market" and "physical market" integration provides strong protection. Yiwu International Trade Integration With the deepening reform, an invisible market and promoted the physical market is accelerating prosperity to show the new blueprint. Yiwu market transformation and upgrading, will be driven back hundreds of thousands of small and medium enterprises to upgrade.