Engaged in the market for many years, "OEM" and "OEM", the Tong Yuanzhi found the design, development, brand, channel are the hands of others, feeling his last "nothing." So, officially formed three years ago the first domestic integrated R & D, marketing, animation and other aspects of love in one e-commerce companies on the door, online (at sites such as Taobao up toy retail shop) and the line (in the country to promote a brand to join the chain) while toy sales channels to open. After a few years of development, he live up the expectations of its chain stores throughout the country, more than 200 franchisees.

In Yiwu Market, such as Tong Yuanzhi rely on e-commerce businesses onto the road of transformation, there are many. Yiwu market, according to Trade Development Council recently released data show that Yiwu existing network operators more than 53,000, more than Five Diamond Taobao sellers about 3500, the average monthly turnover of more than $ 100,000 has 1,100. Currently, the International Trade City 100% broadband penetration, market operators have a rate of 63% of computer users, business users to a website to increase the percentage 41.5%, 35% of the operating costs of households each year to promote investment in the network, Yiwu, the world's most intensive area of ​​e-commerce industry.

This indicates that the Yiwu market is the emergence of a new trend: faster, more convenient to accelerate the rise in the invisible market, which is a pilot in the future development of the market, Yiwu, another new target.

"Lack of unlimited expansion of traditional markets may be, the physical market, the construction will always encounter 'ceiling' e-commerce market to break through the physical constraints of geographical space, as open market 'ceiling' of the weapon to achieve tangible and intangible market interaction, common development and enhance market competitiveness. "China Commodity City Group Vice President Chen roots that Yiwu market has a wealth of sources and many corporate entities and other resources, the development of e-commerce with a unique advantage.

At present, Yiwu has e-commerce market as a physical and virtual forms of mutual integration of the market, relying on the basis of the physical development of the market to enhance market development to accelerate the invisible, visible to the invisible market to promote market development of sustainable prosperity. Released last year, "yiwu city to speed up the development of e-business views", has made a commitment to build the world's largest consumer goods purchasing center network, national network operators gathering centers, e-commerce are creating commodity, the market may promote sustainable development.

Government's policy direction and support necessary to accelerate the development of e-commerce engine. "The next step will focus on the development of a large platform to build industry, speed up e-commerce support system to promote market development of electronic commerce." Director of market development, trade, responsible person, the park is currently promoting e-commerce platform and third-party payment system, to build "Online mapping line, full-featured, credit protection," the third-party platform system; foster the development of e-commerce expo, co-operate to build network trading platform, to accelerate e-commerce and the physical market, the integration of exhibition development. In addition, the proposed establishment of the International Trade City E-commerce and e-commerce demonstration of commercial-bit block, the pilot implementation of the "life of a shop" (a business place a college student) twinning activities helping to improve the level of e-business applications market business entities