Recently the work of brand construction and intellectual property protection has been actively done in Yiwu . The brand construction gradually takes effect in city development from the running of Yiwu service center for IPRreporting and complaints to the global issue of 2008 Yiwu Intellectual Property Protection Situation and from the appearance of the first China well-known trademark “Langsha” to the global influence made by Yiwu brands .
Brand strategy on the development of enterprises
    The latest statistics of some relevant departments show that over 200 enterprises own famous brand s and well - known trademarks at all levels . Focused on brand strategy enterprises and industries improve swiftly which are ledby brand products . The whole industries in Yiwu are greatly improved as a group of enterprises with selfowned brands and strong competitive power are formed in some industries such as clothes，socks ，ornaments ，arts and crafts ，and zippers . The advantages of these enterprises are strengthened in further fine brand construction，specialized talents introduction，equipment upgrading，technology research and development .
    It is learned that the brand products have been the leading power to develop the Yiwu industries. With the strong promotion of brand project by government， the brand ideology and management concept are also improved . Now the Yiwu market has completely changed from a traditional fair into an international commodities exhibition and distribution center .
Increasingly perfect IPR protection system
    According to Measures for the International Trade Mart Intellectual Property Protection issued by China Commodity City Group Co. ，Ltd ，the products of intellectual property should be filed and the booths which violate the intellectual property protection laws should be punished from credit deduction to confiscation of the booth . It is learned that Measures for the International Trade Mart Intellectual Property Protection clearly identifies the agencies of intellectual property protection in the International Trade Mart and their duties .Besides，systems of infringement commodities supervision file and infringement commodities driven out of the market have been established.
    The director of Yiwu Intellectual Property Protection Bureau said that initial results were achieved in market intellec tual property protection by booth management treaty with businessmen under the direction of the relevant department . And the implementation of Measures for the International Trade Mart Intellectual Property Protection could further promote the standardization and systemization of the Yiwu International Trade Mart intellectual property protec tion as well as the continuous development and prosperity of Yiwu market .