For a long time the Chinese make-up market has been immersed in the dim sleepy.

Because in China, skin care products in the cosmetics market, absolute dominance. In contrast with the European and American countries, China's annual sales of skin care products market in the entire make-up five times. The traditional concept of the consumer even more respect for makeup, for make-up consumption can effectively increase. This "twilight sleep" has been plagued Chinese make-up market, the lack of more breakthroughs in the long term.

Enter the new century, with China's further opening up, more and more beauty-conscious women pay more attention to their own instruments and makeup, make-up market, more and more European and American market integration. The past two years data showed that make-up market, much higher than the annual growth rate of skin care products. In particular, after 2005, make-up with the major international brands entered China, the Chinese make-up market has been quietly changing. China in 2010 overlooking the make-up market, we can already feel that make-up of China after waking market has begun to face us coming!

A more simple, fun, cute beauty makeup products began to pop;

More make-up product development began to focus on consumer demand, not only in the pursuit of the brand's distinctive, unique, and more stressed that only the most simple and safe products to solve consumer's skin problems, to create a do not see the make-up traces of the skin was perfect, worthy of the trust of consumers. Become more popular and effective, simple, fun, cute beauty makeup products and makeup concepts.

Jane: dr feelgood Perfect Skin Cream Oil-rendering with a large number of followers is another product. It is an up Base, smear without any trace, but can be throttle control, and fill the pores, so skin color more evenly, and the skin is more smooth!

More simple: SHISEIDOMaquillage brains make-up from Japan to Asia for more than 10000 women who carried out the survey found that only three steps, we can achieve the eyes The eyes of bright glorious, rich, full lips, clear three-dimensional face, to find their vision of the "golden ratio of beauty" and substituting a new make-up different skills, subtle use of light and shade of light and shade differences to achieve the above ideals. This is the "M's rule."

More interesting: the pursuit of more and more unique product packaging, the name of fun-and real-time and effective results, as well as a beautiful sense of humor and witty comments! One known as "camouflage expert" Benefit Pui-ling fei's a bad bad gal lash mascara girls, mascara is the benefit of the most star product, it is hailed as the first one contains 100% allows you to look "bad thorough" star products.

A much more beautiful: AUPRES Oupo Lai new "win" make-up series packed with blooming beauty (the beauty of blooming) as a design concept, like the flowers bloom as a manifestation of self-contained and not exposed charm. To personalize the bud the features of shape, with pale echoes with with gold to create a gorgeous but not unassuming, lovely colorful world full of personality, such as the flowers bloom like a show worth of changing color, dynamic design with a jump of Color .

2, suitable for Asian skin eruption of innovative products showed growth;

Consumers in mature fashion, even in the painting make-up, not only concerned about the makeup products that can beautify your own feature, and also hope to use these products do not harm the skin, to better improve their skin condition, they require not only yes look more beautiful. By the end of 2009 the proportion of makeup products will be increased. The cosmetics companies have taken advantage of the move, have been offering for Asian skin, can improve skin of base makeup products, this year will focus on the various brands will continue to expand in the end all kinds of makeup products, such as moisturizing the skin and isolation can be set dust, make-up in one-up base, BB cream, mineral liquid foundation and so on.

Among them, L'Oreal Paris flawless perfect match mineral powder mineral foundation to carry forward the health of skin care philosophy, just a listing, it sparked a sales boom, sales more quickly than before the star powder makeup products, jumped for the L'Oreal Powder Products shipments. Listed in France, just two weeks became the first French sales of powder makeup products. At the same time is also leveraging the advertising Maybelline Mineral Liquid Foundation launched under a big success, some of the regional foundation of the overall sales volume to account for 50% to 60%.