"Within the next five years, China's small household appliance market is bound to intensify competition, technological competition, the market will become the corporate seizure of an important weight in the high ground." Recent statistics from CCID Consulting: China's small household appliance market prospects, "Future one who has mastered the key technology or who is a breakthrough in technology, there are characteristics, there are differences, who will be able to occupy a place in the market. "
CCID statistics show that: in 2009, from the global proportion of small household electrical appliances industry, various types of situation, a small kitchen appliances accounted for 65.1%, home appliances accounted for 22.9%, personal care and small household electrical appliances accounted for 12.0%. In China small home appliance industry, small kitchen appliance sales accounted for 76.2%, accounting for 10.7% of personal care, household small appliance category accounted for only 13.1%.
In 2009, China's small household appliance market sales of 398 million units, up 2.1%; market sales reached 117.5 billion yuan, an increase of 6.6%. "With China's huge population base and a steady rise in income of residents of a small household electrical appliances industry, the fastest growing market. The real estate market boom is the consumption of small household electrical appliances caused one of the main peak. Meanwhile, exports of small household electrical appliances household demand . Therefore, China's small household appliance market prospects are very broad. "
It is understood that, "Living in small household electrical appliances," mainly include electric fans, vacuum cleaners, electric heater, humidifier, air purifiers, water dispensers, etc., along with the vigorous development of the domestic real estate market and rising consumption levels, people Environment Health and increasing awareness of, kill bacteria, purify the environment become the focus of attention.
Experts believe that the small household appliance replacement fast, an endless stream of new products, customer demand differences between large and small household electrical appliances manufacturers, therefore the design and style should be a total solution to work on, according to consumer's need to introduce targeted small household electrical appliances. "The proposed improvements to the urban nature of demand, pay attention to product features the integration of intelligent, energy-saving environmental protection; on the needs of urban young people, focusing on intelligent, multi-functional, environmentally friendly fashion; for rural domestic market, focusing on cost-effective, feature a simple , easy to operate.
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