China has become the world's annual consumption of the few jewelry more than 30 billion U.S. dollars the amount of one of the countries is the world's most important jewelry consumer market, a number of important jewelry products, consumption of rank in the world. Platinum jewelry is about 54.5 tons, accounting for the world's platinum jewelry usage 71.5%; consumption of nearly 500 tons of gold to replace India's highest in the world; the diamond jewelry consumption surpassed Japan for the first time, ranking second in the world with an annual consumption amounted to more than 250 billion yuan. In addition, the silver jewelry of the annual consumption of 800 tons, red sapphire, crystal, simulation, jewelry and other products in the Chinese market has become very popular.
Shanghai Old Fengxiang sales exceeded 10 billion, of which some 80% of gold jewelry for more than 100 Beijing food sales reached 4.5 billion yuan, Shanghai, the old temple were sold 18 tons of gold products.
By the international financial crisis, China's jewelry exports in 2009 fell 11.2%, export enterprises under immense pressure. The face of an unfavorable international economic environment, governments at all levels, associations and jewelry industry joined hands to jointly cope with this severe test. China Insurance Association suggestions the Government to raise the export tax rebate rate of some products, for jewelry exports created a favorable policy environment, if the popular jewelry export tax rebate rate from 5% to 9%. Local governments to provide enterprises with all kinds of support including financing, including all levels of industry associations to help enterprises build a bridge leading to overseas markets. Enterprise itself through the constant innovation,
Open up new market channels. In the efforts of all parties, China's jewelry exports fall quarter, showing a quarterly basis in accordance with narrowing trend. Among them, the deepest decline in exports in the first quarter, down 32.2%; in the second quarter, exports fell 15.0% decline, in the second quarter; in the third quarter nearing and the year-ago quarter, only down 0.9%; the fourth quarter, year on year export growth has turned negative and positive, China's jewelry export market is gradually warmed up.
2009 self-discipline and integrity of the building progress, the overall interests of safeguarding the industry and the promotion of industry as a whole played a positive role in promoting. There are 30 jewelry enterprises have obtained credit rating of 3A grade; "China Jewelry (Diamond) e-commerce industry self-regulation of the Convention," the promulgation and implementation, and further standardize the behavior of jewelry e-commerce; "China Gems & Jewelry assured Model Shop" the assessment announced to promote the enterprise sales rising; "natural jade" to prove trademark to promote the use and further enhance consumer confidence in the market. At the same time, jewelry enterprises pay more attention to their brand building,
From product quality, service standards, team building, constantly practicing internal strength, self-discipline. Jewelry companies in the industry associations and the joint efforts, China's jewelry industry in a more self-discipline, gradually matured and developed.
In 2009, the face of increasingly sophisticated consumers, jewelry enterprises started with a rich and diverse cultural characteristics and design concepts, step by step from product marketing, marketing to cultural change. With joy, blessings for the concept of traditional culture continues to shine jewelry, representing the latest trends and techniques of jewelry in the Chinese market also have a large number of consumers. Zhou Tai Sang and a number of brands with contemporary themes, constantly enrich the connotation of cultural products, displaying jewelry and the people's lives and inner blending with each other in order to emotional appeals filmmaking.
Chinese jade carving the "Heavenly Creations Award" Zhanping activities and the "Chinese jade culture and promote the exhibition cooking 100 Collection" activities organized to further carry forward the Chinese culture, jade, jade reflects contemporary culture, innovative thinking and artistic characteristics. Jewelry business has moved from simply selling products to present its culture to enhance the service culture and marketing changes.
At present,? All kinds of jewelry production and processing enterprises have more than 20000, industrial workers, more than 170 million people? Support the team played more than 2200 billion in domestic jewelry market demand and 8 billion U.S. dollars of export product manufacturing. In 2009, with the gold consumption continues to heat up, China's gold jewelry industry in the cultural gold and gold fashion new concept, the design and development of product and process innovations in manufacturing technology transformation, developed a series of international advanced level of technology , such as the hard-payment technology, computer technology, vehicle flowers, silk inlay technology, necklaces automatic molding technology. In the 2009 China International Jewelry Show,
Beijing dishes 100, Shanghai, the old Temple, 100 Thailand 20 Shenzhen enterprises introduced more than gold to adopt new technology designed and manufactured a variety of gold products. According to incomplete statistics, from 2002 to now, China's jewelry industry, patents are about 1,000 kinds of products. Innovation is so that China's jewelry industry has experienced a change from quantity to quality.