Guests: Honorary Chairman of the International Exhibitions Bureau boundary Media Group President Wu Jianmin, president of the implementation of China's exhibition magazine Ni Wei Liu City Convention and Exhibition Management Office of the soil

Moderator: Chinese Commercial News reporter Wang Tingting

Topic Background:

The "Exhibition of people's holiday," said the Sixth China International Expo Festival concluded today. Domestic and international exhibition industry gathered together to study the problem exhibition industry to explore the exhibition and cultural construction, the sustainable development of China's exhibition industry brainstorming. Festival of the current exhibition by the Yiwu Municipal People's Government and the Chinese magazine co-sponsored exhibition, the theme of "low-carbon economy and exhibition culture."

Complementary promotion

Host: Expo Festival to be held for the first time in the county-level city Yiwu, Yiwu, which is indeed significant, how will the two sides reached an consensus?

Ni Wei: The reason why this session on the Yiwu Exhibition Cultural Festival held in three main considerations. Firstly, Yiwu has a strong commercial base; Furthermore, the Yiwu exhibition industry in the years to the development of very great importance; last point, I think the most important is the development of exhibition industry of Yiwu small commodity market development relying on the local depth, which small trade fairs, trade has gradually evolved into a strong feature of the exhibition with the form, are unique in the country as a whole.

Liu Soil: Cultural Festival by the exhibition's popularity and authority, we can invite the organizers of exhibitions across the country, the exhibition management professionals such as head, so that they understand the market and Yiwu exhibition industry, on the one hand can play a very good advocacy role, as we lay the foundation for the introduction of some brand exhibition, more important is to ask these experts to Yiwu exhibition industry, "interrogation pulse", make plans, Yiwu exhibition industry is conducive to the long-term healthy development.

Low-carbon economy and culture of mutual promotion exhibition

Moderator: This exhibition festival's theme is "low-carbon economy and culture exhibition," How should we understand the link between the two?

Wu Jianmin: China's exhibition industry there is a blind, I found that many domestic cities are built exhibition hall, not every city is suitable for built exhibition center, exhibition hall built up after the utilization of what is need to seriously consider .

Ni Wei: Carbon as a national policy of our country, has gradually become the focus of all the people, businesses need to take concrete actions to achieve the goal of a low carbon economy, while the exhibition industry will bear the brunt, because it can all walks of Industry people are gathered together, also do a more responsibility to the popularization of low carbon concept.

Liu soil: I think, convention and exhibition industry is itself a manifestation of a low carbon economy, through the exhibition event for many exhibitors to meet directly with buyers, which can reduce the number of intermediate transaction costs. Of course in a specific exhibition, there are some waste of such a large number of discarded data, so the show to promote low-carbon activities, environmental protection, a higher degree of this awareness.

Grasp the trend of the world relying on its advantages

Moderator: Could Peter and the total Ni Yiwu exhibition industry to offer some comments and suggestions?

Wu Jianmin: The Enlightenment of the people I was full of admiration, and Yiwu to have today's achievements, I think it is a unique cultural edification out of Yiwu, Yiwu people can accurately grasp the opportunities. But the results before us, we also need to have a sense of crisis, the world has developed rapidly, with a variety of trends, we want to study the evolution of these trends, because these changes will inevitably bring about changes in demand for products, only adapt to these changes, it could ensure long-term development.

On the other hand, as the exhibition's organizer, the exhibition professional buyers satisfaction is very important, which need to research them and see where they are not satisfied, how to improve, good interaction with professional buyers and communication, it is necessary to do more.

Ni Wei: Although Yiwu is a county-level cities, but "the mountains are not high, but the immortal name; water does not have to be deep," prosperous and developed Yiwu small commodities market is a unique advantage.

Yiwu exhibition industry in the development of the same time, some supporting hardware to catch up, such as transport, must let the exhibitors, and buyers feel the convenience. Last Yiwu enhance the value of brand promotion and much effort, we should, in particular, is the publicity, perhaps in the international market, Yiwu has been very high on the popularity, Dan Shi many domestic people Haibulejie Yiwu, a kind of new to this Xuyaotansuo model their own targeted packaging to further enhance the influence.