April 20 ~ 23, a 4-day 2011 china yiwu Cultural Products Trade Fair will be held in Yiwu International Expo Center. The exhibition continues by the Ministry of Culture, organized by People's Government of zhejiang Province, Zhejiang Province Department of Culture, Cultural Industry Association, Zhejiang Province, Yiwu Municipal Government. Expo 3000 international standard booths, professional and outside participants are expected to exceed 8 million buyers, including overseas visitors more than in 5000, over 30 overseas purchasing team, the initial trade volume is expected to achieve nearly 40 billion yuan.
China Yiwu Cultural Products Trade Fair (the "Yiwu fair") was founded in 2006, 2008, was named "the most influential brand of cultural industry exhibition." Yiwu Fair Yiwu International Commodities give full play to the advantage of distribution center, adhere to the central authorities to develop the spirit of cultural industry, adhering to the international, professional, marketing, standardization, and quality of the Office will exhibition concept, a comprehensive display of Chinese culture industrial development, exchange of cultural industry development trend of the world, to "create a culture of trading platform to promote cross cultural industry development" as its theme, and actively promote the export of cultural products trade, culture, communication, industry cooperation and cultural industry development projects.

Cultural industries as the twenty-first century's most promising "sunrise industry", has become the world's measure of a country, a regional economic and social development level of an important symbol. How through the market and commercialization of the way, enhance the strength and growth of cultural industries, Yiwu has become an urgent need to solve the problem in practice. To this end, Yiwu municipal government attaches great importance to cultural development, combined with Fair for the cultural display a vehicle for communication, and actively nurture and develop in line with local characteristics, the market demand of the culture industry, forming a "highlight the main products, product variety, both production and management, export growth is strong, "the culture industry chain. The visible hand of government strong boost with the unique advantage of market advantage and capital together to Yiwu to obtain a rapid development of cultural industries, showing a "meteoric rise" of the situation. According to statistics, in 2009, yiwu city's cultural industry production and sales value of more than 1,000 billion, of which the core category of cultural products valued at more than 200 million yuan, with 1 million production units, employing 300,000, and formed a printing and packaging, Culture, Education, box art craft, paintings, calendars, toys, entertainment products as the leading edge of the six characteristics of industries.

In fact, the success of Yiwu Fair, Yiwu, not only for development and prosperity of the cultural industry has found a new channel, the more a processing and manufacturing as the main body of the county-level cities maneuvers out of a larger space for development. Ministry of Culture Industry Secretary Liuyu Zhu expressed the hope that "Yiwu Fair," to seize the great opportunity the development of cultural industries, make persistent efforts, the formation of strong domestic and international cultural exhibition industry brands. Also hope that the "Yiwu Mode" experience the success of the exhibition will bring inspiration to other cultures and learn from, accelerate China's process of cultural industries in the market.

Fair use of this big stage, Yiwu, in a second exchange in the collision with the outside world, open the eyes, long experience, the cultural content of their products more and more deeply, and the resulting cultural value and economic value higher and higher. At present, Yiwu has become an important cultural product base for exports, especially gifts, sporting goods, stationery, picture frames and other favored by foreign investors, are exported to Europe and America.

Fair Why have so much charm, so that people all over the world came from all directions? "Backed by the international commodity market, the unique advantages, highlighting the characteristics of cultural products trade, which is Fair always maintain the vitality of the root causes." Yiwu Party Secretary Huang Zhiping said. Various exhibitions and other cultural emphasis on the domestic cultural industry development results show different, Yiwu Fair has been held since 2006, always pay attention to trade, so as to trading based exhibition concept. The Art Institute of Chicago back Yiwu international commodity distribution center, from the outset, the Fair has a unique international flavor, and many exhibitors called it the "value-added event," wants this great platform through the Fair will cultural products sold around the world.

Although various types of cultural categories in the national exhibition, Yiwu Fair is the only coastal cities are not held in the capital or the Cultural Industry Fair, but it has become famous at home and abroad international cultural exhibitions, became the national sports industry, CD a foreign trade-oriented show, foreign trade turnover of each Fair have accounted for more than 60% of the total turnover, known as "China's cultural industries, chief international trade platform." Last year, the Ministry of Culture organized the first time in Fair, also identified as major support from the Ministry of Culture one of four major cultural event. Thus, the success of Yiwu Fair ranks among the national show for its future long-term development has laid a solid foundation.

At present, Yiwu Cultural Products manufacturing enterprises with strength and growing brand awareness, Yiwu City, have also increased support for cultural and creative industries and investment, science and technology to enhance the cultural industries and intellectual content of the cultural industry is experiencing a Yiwu from "selling products" to "sell ideas" of evolution. To promote the development of creative and cultural industries, Yiwu City, a series of measures to develop the relevant policies, the establishment of Yiwu Innovation Park management funds, set up a creative garden, invited creative enterprises to enter the world. At present, Yiwu has become the advertising industry, convention and exhibition industry, the performing arts industry, animation industry and other creative industries, cultural industries in the emerging power structure.

In summing up, "during" the experience based on the relevant departments of Yiwu exhibition industry plan for future development goals, including the development of Yiwu Fair. "Twelve Five" period, Yiwu Fair will adhere to the international, professional development, further improve the exhibition facilities and improve the exhibition quality of service, strengthen the exhibition products, sales agents, information release and other functions, leading the development of cultural industries trend, and strive to foster a large-scale exhibitions, trade results highlight the distinct features of cultural products trade show class