As a "sunrise" industry, convention and exhibition industry of energy be? Look Yiwu "during" the exhibition industry, "harvest" will be able to glimpse or two. At the recent meeting of Yiwu exhibition work, Xiu Xian Yiwu Municipal Committee said in the past 5 years, Yiwu exhibition industry to achieve turnover of 95.25 billion yuan, is "an interactive exhibition and trade," a unique exhibition of the golden road to add a footnote.

    Award-winning exhibition industry, "specialized households"

    In recent years, Yiwu exhibition industry developed rapidly, with remarkable results. Since 2005, Yiwu has been more than 20 national industry awards, for many years by the relevant authority as "Exhibition of China's most attractive cities," "Top Ten Best MICE City" and "Top Ten Convention and Exhibition City", etc. access to such award is the one of the largest cities.

    Yiwu behind these awards is carefully nurtured and strong government support, the stronger and bigger four "-word" brand show at the same time, the introduction of the national make-up detergent Fair, the 59th China Teaching Equipment Exhibition, the sixth China International Expo Festival, and many other well-known convention and exhibition projects, and steady implementation of the convention and exhibition industry, "going out" strategy, the success of Fair exhibition in Dubai, Mumbai, India, Italy, shows and exhibitions, is the first overseas exhibition to obtain county-level qualifications City.

    5 years, Yiwu organizing various exhibitions, conferences, forums and other convention activities, a total of 510, an average annual increase of 8.5%. Among them, the exhibition 236 (area of 2,232,000 square meters), 4.7 million the total number of exhibitors, attract buyers to 3,512,000 passengers. Last year, Yiwu exhibition industry direct income of more than 9000 million, and other economic benefits resulting for 8 million yuan, Yiwu has become the economic and social development to promote the new engine.

    Blueprint exhibition in yiwu city

    "These results are encouraging, but if lying on the laurels making progress, only model further and further away, from behind asymptotic." Jinhua Municipal Committee, Party Secretary Huang Zhiping Yiwu sound the alarm. Is not that far away, near the planned 1.1 square kilometers of Ningbo International Trade and Exhibition Center; Shanghai 1560 acres to build a large convention and exhibition venues; Dongyang, Yongkang City are also to develop other brothers and exhibition industry, Yiwu exhibition industry faces competitive pressure can conceivable.

    Compared to other famous international exhibitions Canton Fair Yiwu size and grade of the four clearly show there is a large gap between the urgent "expansion upgrade." Therefore, the "second Five-Year" period, Yiwu city is proposed to build the overall objective of the international exhibition, focusing on expanding the core of the exhibition industry, "Army." After 5 years of hard work for the government and the market's "two-wheel drive" under the Fair size doubled to 10 000 standard exhibition, to achieve 200 billion yuan turnover; Fair size of more than 4,000 booths; Travel Notes and the Fair will strive to break through 3,500 booths. Major professional development of their own characteristics, dislocation development, flourishing, and efforts to do outreach in the exhibition together effectiveness and new breakthroughs.

    The four major trade show to a new level

    This year is the "second five" first year, four major national exhibition of Yiwu careful planning, for there are some new changes, can a new level.

    It is reported that four to basically carry out the exhibition schedule, the first half there are two: Fair April 20 to 23 held, the scale will be extended to 8 Museum, more professional; Tourism Commodity Fair June 24 ~ 27 held in the exhibition hall will also have to adjust the arrangements for hotel supplies specializing in building.

    Two second half: 10 later this month organized by booth Fair 6500 will be set goal, the scale of a record high. By then, Meihu Exhibition Center will also enable to increase the machinery, spare parts and other categories of exhibits, training of production industry in advance. During the exhibition, also plans to host the World Assembly and a high level of buyers, large-scale variety show; followed by the Forest Fair, 2011 is currently being actively seek the right to host the China International Forestry Expo, if successful, show the scale expected to reach 4,000.

    These goals are encouraging, but whether to run, running strong, so that specialized exhibition, marketing, branding, a higher degree of internationalization, the key lies in the breeze investment, to attract more well-known enterprises and foreign buyers participants to achieve organizers, exhibitors and buyers a "win-win." Yiwu will introduce more preferential policies to encourage the relevant industry associations, chambers of commerce and government departments work together, explore the establishment of "call center" and other new approaches, new modes, and vigorously lead providers, both inside and outside the breeze, efforts to fight the china yiwu important country class exhibition platform.