While in 2010 only in the past month, but the sense of smell sensitive Yiwu business households and business owners have begun to go around looking for new business opportunities outside the exhibition at all --- to seize new market trends. Yesterday, reporter learned from the mall exhibition companies have found that outside of the show this year, enroll local customers, new business increased significantly.
To participate in outreach wind exploration
"Participation was not intended to do regarding the number of orders, but rather to discover new channels for foreign trade, inquire about the product a new trend." Yiwu Hao Electronics Co., Ltd. participated in a row last year and this year's Hong Kong Toys and Games Fair, the company admitted the persons concerned, in the previous The Hong Kong Toys and Games Fair, the sense of professional audiences and has increased the number of buyers, the company collected a lot of feedback, "Although the effect of exhibitors do not reflect it, but try the new year with the aim of water has been reached."
Intention to participate in Frankfurt, Germany in April of the Yiwu International Lighting Fair introduced the owners, Hu Hai, Yiwu commodities are civilians walk the line, there was little high-tech enterprises and foreign counterparts can be compared. Therefore, as much as possible to participate in outside professional exhibition to understand the international pop styles, you can for the enterprise went on to accumulate more information on the development of new products, but also for the future "going out" looking for overseas partners to lay a good foundation.
Insiders said that last year's financial crisis, background, Yiwu Market" href="http://www.ejetgroup.com/yiwu-market.html" target=_blank>Yiwu Market, foreign trade volume is still a few percentage points year on year increase of 10, which is operated by local households and businesses in emerging markets to open up the efforts of four inseparable. Only the owners early to "go out" in order to find more trading opportunities.
"Going out" of the desire to become strong
The reporter learned from Yiwu Mall exhibition company learned that, from the beginning of the enrollment outreach enterprises constitute the bulk point of view, whether held in Hong Kong before the Toys and Games Fair in Frankfurt, Germany office supplies exhibition, or the upcoming February, March, held in Tokyo, Japan, Gift Show, Chicago Houseware Fair and so on, the number of new enterprises accounted for more than half basically.
Select from the enterprise category for overseas exhibition of view, more dispersed than in previous years, registration is also increasingly early age. At present, even in April the show has a number of enterprises in the advance booking of the booth.
"This shows that local companies this year, 'Going out' the desire to become increasingly strong." Mall Exhibition Company to concerned parties, the old exhibitors need to consolidate existing trade shares, the new need for a greater range of exhibitors to seek trading partners. To this end, the exhibition this year, the company's outreach mall projects a lot more than last year, the fair's venue involves major global emerging markets, which is conducive to the production of different products and dealers what they need.
Warm Tips
The new enterprises to participate in outreach
Should pay attention to what
The exhibition industry to remind the first time to participate in outreach enterprise or business households, do not start a high-level involvement of the international professional exhibition, in the absence of experience in the exhibition, the rush to participate in a high-level event is not only the high cost of similar products, competitiveness is not easy to be reflected. Select show, be sure to remember that "only the election right, and not vote for expensive." With such a wealth of exhibition experience in the future, and then gradually increase the level of exhibition.
Second, to participate in outreach, it is best to understand the local language, there is the enterprise employees to participate in their performance of the company's products are more familiar with than the translation of the temporary hire will certainly do a better job. If an enterprise had to external translation, the best few days in advance recommended to focus on translation and interpretation of the relevant product information such as size, performance, pricing and so on, to avoid the embarrassment of poor on-site communication.
Finally, the new enterprises to participate in outreach ago, it can as much as possible to foreign customers an invitation, please old customers come to participants. To do so, on the one hand be conducive to strengthening business contacts, it also can enhance the popularity of its own booth to attract more professional visitors and buyers like to see them improve the success rate of orders.