Fashion cute sea treasure toys, crafts assortment of Expo ... ... January 19 start, it gathers more than a thousand product to licensed products of Shanghai World Expo exhibition held in Shanghai Mart, many of them from Yiwu, Yiwu, production, or distributors, organization The products, which is the reporter obtained the information through telephone interviews.
Yiwu Enterprise: selected licensed products interested in
Since October last year, zhejiang Province, the Expo Office, the Shanghai World Expo Bureau of Business Management Services Division and other related units, held in Yiwu "Zhejiang souvenirs into the Expo theme will be" to attract the tens of hundreds of Yiwu enterprises to go docking.
"We have to get the Expo souvenirs qualification of suppliers, from the year before last in the second half, the company carried out the design of the Expo product research and development, has produced samples of fifty or sixty sets, mainly different styles of underwear and socks." Lang Sha Group CEO Wengrong brother said that in order and consistent with the concept of the Expo, Long Sha using bamboo charcoal, chitin and other raw materials, environmental health, with health, radiation protection and other functions. In addition, also in product design, making use of Chinese folk designs, "If you can selected, it will be a great honor businesses." Souvenirs on the Expo will be interested in business opportunities more than enterprises in Zhejiang Langsha.
Similarly, to declare the Expo souvenir suppliers in Zhejiang Dragon Bag Co., Ltd. Executive Director Shaobao Ling said they were prepared for R & D this year, luggage, cosmetics cases, bottle openers and other new products, waiting in Shanghai choice.
A unique platform for an international show
"Purely from a gift shop point of view, focused only on sale at the Expo, representing the proportion of the company's business certainly not too much." Lang Sha Group President Wengrong brother said that enterprises pay more attention to the business and products through the Expo such an international platform, showing to the world consumers. He expects to become souvenirs, if a supplier of products in the Expo at the sale would likely not more than 1 million pairs, compared to these, he adopted the fair value and further enhance the corporate reputation and the industry influence. Wengrong younger brother revealed that for the same purpose,
The next step would also like to enter the London Olympic Games LANGSHA provider a list of licensed products.
Yiwu enterprises, has been actively involved in large-scale events and exhibitions, whether tangible or intangible rewards are lucrative, Mengna 2008 supplier of the Beijing Olympic Games, though the financial crisis, but the use of the brand strength of this year, Yiwu Mengna sales still increased a lot.
Yiwu to become a good selling point of the Expo products
According to report, as of early 2010, the Shanghai Expo licensed products industry has been to recruit more than 180 companies, at present, Yiwu has also been operating Expo licensed products operating point. In Yiwu, a World Expo licensed products distribution points where the reporter saw, commodities encompassing everything. Shanghai World Expo will be licensed products, according to the management office of statistics, as of early 2010, has achieved sales of 3.1 billion, breaking through the Shanghai World Expo will be licensed in 30 billion yuan in the overall sales targets.
A business Expo licensed products in Yiwu, the owners told us that in Yiwu, Yiwu Market, and a large supermarket, the World Expo licensed products to sell special "fire", although the relatively low profit, but sales volume is still good, one week sales 10000 a cinch. There are three main reasons for his analysis, first, Yiwu market, big traffic to the merchant market purchases more; Second World Expo licensed products are more varieties to meet different levels and age groups, so consumers have more choice; 3 is a high-middle and low product has, the World Expo licensed products, the high prices are several hundred dollars,
Or even a thousand dollars, and similarly, there are dozens of licensed products of the yuan, there are a few dollars, such as key chain, mobile phone chain, etc., the products involved in a wide range of consumer choice big dealers to Yiwu brought a lot of sales and profits.