8,9 each month, are to sign orders for Christmas gifts during the high season this year is no exception. In recent days, is located in Yiwu, the double-ming Christmas gifts company's production manager Lian-Ming Wang are all busy. He said that continued to receive orders from Europe and the United States, especially the price is not high Christmas balls, glass pendants are very popular.
Although the international financial crisis, the aftermath of the Christmas gift market to the global cold fishes, but by virtue of Yiwu "Commodity Sea" highlights the combined effect of a strong competitive edge. Since the financial crisis, Yiwu contrarian Christmas supplies increased more than 100 manufacturing enterprises, a number of middle and low product has become the darling of the export market.

China is the world's largest Christmas gift processing, and Yiwu and Guangdong are the two main production base. When a lot of Christmas gifts, Guangdong Enterprises quietly close down a large number of orders for Christmas gifts will flock to Yiwu, many companies also will be migration. Thus, the world's Christmas gifts are still "Yiwu manufacturing."

More than 100 enterprises to move to Yiwu

At present, the domestic market, Christmas gifts and Yiwu, mainly concentrated in two major production bases in Guangdong, and Guangdong to the production of high-end products mainly occupy the middle and low Yiwu is a major share of the Christmas market.

As the high-end market downturn Christmas gifts, Christmas and processing enterprises in Guangdong this year, the emergence of an closures. The data from the relevant departments of Guangdong nearly 55% of the Christmas closure of processing enterprises.

According to the Guangdong Customs statistics, from January to July this year, Christmas items, Guangdong Province, exported 280 million U.S. dollars over the same period last year (the same below) decreased 46.3%. One month in July exports of 120 million U.S. dollars, down 9.9%.

Guangdong dispirited On the contrary, Yiwu, by virtue of "Commodity sea" of the gathering effect, a group of foreign manufacturers began to have moved to Christmas Yiwu. According to incomplete statistics, this year, Yiwu Christmas contrarian increase in more than 100 manufacturing enterprises.

Along with the continuous presence of foreign enterprises, Yiwu Christmas production enterprises has reached nearly 400, becoming the nation's largest commodity export base for Christmas one year at 25 billion yuan output value, export sales of 20 billion yuan.

Market Refraction "centripetal force" effect

Earlier this year, Taizhou businessmen in Yiwu Qingkou Cai Qin Liang Industrial Park plant into production. Cai Qin Liang, Zhejiang Zhuoyuan Christmas Crafts Factory, located in Southeast Asia's largest production base of the Christmas gifts. But last year, the sudden crisis, so that the company's orders were down a lot.

As to why the relocation Yiwu, Cai Qin-liang's explanation is: "centralized management, decentralized production is an effective means to reduce risk. Any Christmas supplies accessories can be found in Yiwu, which is unmatched by Taizhou."

This year, sales of light Caiqin there has been no decline much because the increase in the number of foreign businessmen, especially in emerging market customers to the steady stream of orders issued by Liang Cai Qin confidence.

Christmas gifts from Yiwu Industry Association data, this year's "moving the capital" Yiwu Christmas production enterprises in the field, mostly from Guangdong, Wenzhou, north-east. Yiwu Christmas Gift Industry Association Secretary-General Chen Jinlin that Yiwu perfect Christmas gift production facilities is to attract foreign enterprises to "move" in one of the drivers.

"Guangdong and Christmas supplies, Yiwu is the world's major production and processing base, Guangdong enterprises are mostly produced by relatively high-end goods, price is relatively high, Yiwu, mostly low-end manufacturing goods more affordable price." Chen Jinlin analysis of the economic crisis that engulfed the world, the world economic downturn, the high-end Christmas supplies procurement given the cold shoulder, walking in the low-end line of Christmas goods industry also ushered in Yiwu, the development opportunities.

Many corporate profits have been squeezed

However, although the overall number of products increased, but profits are reduced, in particular, some customers order the next time, there has been the phenomenon of predatory pricing.

"Not only small orders, but also the price low for buyers." Days on handicraft factory general manager Zhao Shoucong said that with the ex-factory price of about one U.S. dollars accessories, for example, buyers are generally lower price of 5% ~ 10%, Not only that Some buyers even put forward the request to extend the payment period, from the original 45 days to 60 days, or even 90 days.

"Even with the also be profitable, simply is not orders of." Zhao Shoucong described the company's orders for this year's foreign trade is zero.

In fact, in Yiwu, the world's commodity distribution centers, similar orders for Christmas gifts sectors have declined and profits have been squeezed in the case, it is also found in other industries.