Plush toys, electric toys, educational smart toys, stroller, preschool equipment, etc., as domestic companies have vied for the toy market in yiwu, Yiwu has become a national and global toy industry products exhibition center and information exchange center. This gives opportunities Yiwu toy industry, but also brought greater competition. Reporter yesterday from Yiwu Toy Industry Association was informed that the local toy industry is working to the industry two to profit, one is hot pursuit of anime toys derivatives, a multi-channel sales.

    Upstream:

    Reach out and touch the animation industry

    "Animation industry is a smokeless industry. The developed world has always attached great importance to the development of animation industry, it has become the cultural development of countries vying pillar industries of Japan's animation industry has more than once steel industry output, second only to the second largest tourism industry; animation industry in the United States, South Korea, the country's development momentum is very fierce. "Yiwu, vice president of the Toy Industry Association, said building its progress, China's cartoon animation industry has just started, currently in Guangdong, Hangzhou , Changzhou and other places formed a considerable scale industrial clusters.

    According to reports, Yiwu Market, business cartoon derivative products quite a long time, since the early 1990s there were "Astro Boy", "Knights of the universe", "Irongut train Man," "Ultraman" and dozens of Ministry of foreign animated animation derivatives visit Yiwu. After 2008, the country cartoon animation base, production companies have gathered in Yiwu, find partners, many of Yiwu toy company won the right to operate a number of cartoon toys. Like Story Toy Co., Ltd., to 4.08 million yuan winning five years, "Monkey King" plastic toy franchise; Super Toy Co., Ltd. has been a strange plush toys "Pleasant" production rights.

    Yiwu animation industry is currently focused on middle and lower reaches of the industrial production and marketing chain, many businesses have a wealth of operational experience and channel sales experience, including almost all the well-known animation rights to sell toys, such as the amazing machine beast, warrior armor, small carp, Rainbow Blue cat rabbit, Goat and Big Big Wolf, Superman and other fun.

    Building the Progressive said that the current Yiwu toy industry is to speed up the butt with Guangdong, Guangdong is the domestic animation production, distribution strength, one of the most powerful, Shenzhen, Shantou and other places already have a group with strong comprehensive strength and independent property animation business, Yiwu is a channel development, sales advantage. "Once the formation of force, Yiwu toy industry will bring a revolutionary change. This form of cooperation can make Yiwu toy enterprise passive to active, no longer need to spend millions to buy the right to operate, can produce a variety of animation derivatives."

    Downstream:

    Expand into the international exhibition market net sales

    Despite the ability of Yiwu market sales is not bad, but the country as a whole, the current distribution channels throughout the toy industry scattered, shopping malls, supermarkets and street kiosks have sales, but no channel is particularly strong. In developed countries, professional bodies and a large supermarket chain toy toy sales account for the dominant market position, very strong channel integration capabilities.

    Yiwu Li Zhangxin Toy Industry Association, said the association is now investigating Mopai integration of advantageous resources for the formation of a new toy sales channels in preparation. "One of the goals is to form strategic alliance sales, open up the international sales market." He said, international sales channels, more standardized, most of the enterprises through the show to find and attract customers. Hong Kong International Toy Fair will be well-known toy fair in Nuremberg Toy Fair, Toy Fair and Las Vegas, Tokyo Toy Fair. Association is actively trying to have visited and participated in these events, direct access to customers for other companies to help.

    In addition, in recent years, the toy industry is the rapid development of electronic commerce. "Yiwu almost everyone has a shop, business in Taobao, Alibaba, pat, China Commodity City and other trading platforms, have opened their own shop." Floor it into that, like the wooden toys Co., yiwu city, Danielle e-commerce company has tasted the sweetness, love it, Yiwu E-commerce Co., Ltd. is the door through the line under the line closely, as an Taobao famous toy shop.