Yiwu Chen and Su-Xi large towns is a famous shirt production of industrial zone, Yiwu City, industrial sales accounting for about one-third of GDP, averaging 3.6 Chinese people have a shirt is produced in Yiwu, the two towns and therefore were awarded the "Hometown of China's Shirt" and "Zhejiang shirt manufacturing base" title.

"Prior to 1999, where strong garment enterprises, manufacturers up to 1900 more than at present but remaining more than 700." Yi Wang, director of the North Trade and Industry and Crafts Chao said that since Chen and Su-Xi two large towns there is no garment enterprises in the fierce homogenization of competition for restructuring and upgrading, the development of enterprises has been greatly impacts.

Enterprises are faced with life and death in a crisis, justice and began to search for Northern industrial countermeasures. WANG Cui Chao said that the power of Internet sales attracted their attention. "Right now online shopping are mostly young people under the age of 30, while 5 to 10 years later, these young people will be the main market to buy, network marketing can not be underestimated." But for now, Chen and Su River two large towns almost no clothing enterprises involved in e-commerce.

In order to help local garment enterprises in the network share of the sale of "a cup of soup," in August of this year, "China's Rural shirt net" put into trial operation, the website is divided into industry dynamics, business directory, brand display, OEM, trademark license transfers, on-line Mall in 10 modules.

"Network marketing is invisible market, the website mainly for selling company's products, allowing more buyers concerned, and can enhance the awareness of network marketing." Besides being able to network "selling" shirt, the Wang Chao Cui said that the site The right is also an industrial and commercial enterprises to monitor, as well as a platform for exchange between enterprises.

At present, the website is operated by the staff of industrial and commercial obligations as administrator, fighting for the end of September can be formally put into use, mainly in the form of a free, enterprises have become a member of the powerful features has given many of the local garment enterprises around the corner.