Scarves industry is the rise in recent years, Yiwu, one of the industries. Yiwu Market growth and development led to the expansion of apparel weaving industries, clothing industry, market division is also getting smaller. At present, Yiwu scarves still in the scattered state of the industry, industry leader has yet appeared.

Largest market for small weave scarves

yiwu international trade City Yiwu, scarves foreign trade zone is a major focus area. Procurement here merchant scarves scarves and Fukuda four districts of the domestic professional buyers with the street, forming a two scarves market. These two places, a large number of scarves sent every day around the world. Statistics show that China exported 90% of scarves in Yiwu market, while worldwide sales of scarves, from Yiwu market, with 80%.

"Recently the weather a little cooler, you can also trade business, domestic sales only just begun." International Trade City District, the staff engaged in foreign trade scarves Wang told reporters, after the start of domestic sales, they will shift some attention from the domestic trade . Scarves foreign business in general can be done throughout the year, but domestic sales to only a few months. Four districts in the Futian scarves professional Street, dense scarf shop, people see that the industry will be on the rise. It is understood that this less than 1 km long scarf with nearly 500 professional scarves street stores, its sales accounted for the majority of sales within the city's scarves.

Wu Lin is the beginning of this year to do business Cangnan scarves businessman, as a student of the University of clothing during the design professional, the color and style of the scarves to grasp it more handy. "The second half scarves domestic season about to start a day out of a single product design have a dozen, no time to rely on their own design." They have now recruited a lot of college students, part-time and improved design style scarves. "We feel that students can better grasp of fashion information, and the design cost is relatively low." Wu Lin said that the scarf professional street, like her first year of entering the business field sales scarves are not many households. As the preparatory work done relatively well, they are confident.

Brand management, future direction

In 2008, Yiwu scarves Association was first established, the industry has gone from Huangyuan International Trade City market to the changes. There were reports that Yiwu has more than 3700 households scarves households. After three years of development, increasing business users scarves, scarves industry has gradually formed a complete industrial chain. Meanwhile, industry sources told reporters that although the scarves years rapid development of the industry, but there is no strong leader, a lot of small business operators are still not free from the small workshop factory OEM mode, there is no high-tech , the lack of industrial development potential. In this case, the implementation of brand management in order to enhance the vitality of the industry, ensure that the industry's market position.

Derivatives market as clothing, scarves have been in fashion in the role as embellishment. Seemingly small scarf industry, living in increasingly rich and varied material today, and created a significant economic and social benefits, in the absolute share of the market accounted for, but not their true well-known brands, to say that this is a pity.

Village, Jiangdong Street, along the Ring Road were hundreds of scarves with a class of small processing plants, are day and night working towards scarf. After processing by the four districts and Futian International Trade City District scarf dealers sell domestic and international markets. Here, we can vaguely see the shirt industry in the 1990s the beginning of the appearance of the emerging scarves industry to get out of this mistake, we must get out of a brand management of the road.