19, by the American Association for the Promotion of Asia, initiated the "quality of the road - the high-quality commodity items overseas direct" hit the Yiwu Small Commodity City. The project to change the current traders dominate international trade patterns, discarding unnecessary trade links, and lower distribution costs and build global chain of direct sales network, become "passive trade fair" to "direct overseas marketing," so that China Commodity through fixed channels, access to overseas markets.

In addition, overseas Chinese small commodity quality project will also direct to Europe and the United States through an online platform to the consumer as the main target of consumer groups to provide on-line shopping service. China's overseas direct marketing high-quality commodity items will be synchronized with a global online and offline direct sales network, started China Commodity internationally renowned brands, to promote "Made in China" to "Created in China" and change the international market, Chinese brands of window re cognition.