Array of small commodities in Yiwu always evoke the characteristics of tourists desire to buy, but most do not participate in retail at, had extremely disappointing. However, with the January 11 International Trade City travel shopping center was formally opened, more than 20,000 kinds of characteristics of OTC commodity after another in the near future, which means that a large number of characteristics of commodities to enter the terminal retail market, shoppers can travel in this Amoy to unexpected benefits and new.

Large-scale, successful implantation of shopping patterns

"Tourism Shopping Center building area of 2.6 million square meters, is the largest and highest grade star tourist attractions Brand Direct shopping plaza." yiwu international trade City Shopping Huzhi Long, general manager, said tourism center, travel center will purchase the retail market, Yiwu most active area.

According to the information center of travel options, relying on a wealth of goods in China Commodity City resources, carefully selected toys, cosmetics, handicrafts, bags, belts and other features more than 20,000 kinds of commodities. Compared to 2008, the International Trade City, two areas share center tour small-scale structure of a single commodity such as rapid growth of the tourism industry can not meet the needs of the actual situation, re-adjustment of product structure, is expected to fundamentally change the retail business of Yiwu territory.

It is reported that travel purchase center trial 431 business units, including commercial providers of external selection bit 204. Foreign election booths of the 204 business, there are 47 national brands and 142 provincial-level brand, 8 prefecture-level brand, seven foreign brands. Reporter learned from the internal data, the application access to the center more than 1,000 enterprises, in the face of only 204 places, businesses compete for the degree is very intense.

The most exciting trip purchase is not only a central feature of commodities, as well as the introduction of a similar Intime management, business management, in order to ensure standardization, Huzhi Long told reporters that Beijing trip purchase top ten shopping center one of Distinguished The building for the management unit Ganjiakou, and brand direct business model, like the introduction of commercial management Intime, to create a veritable shopper's paradise.

Not higher than 30% of the wholesale price

Yiwu has a relatively stable department store shopping district, in order to Intime, the solution per plate as the center of Lake embroidered consumer choice for young people, and the establishment of the new brigade purchase center, Yiwu is the face outside buyers, tourists and 10 million per year to do business in Yiwu International Trade City boss.

Reporter noted that the center in order to ensure prices journey share advantage in the tender documents clearly stipulated in the sales price shall not exceed 30% of the wholesale price, sell national unity must be less than 10% than the surrounding cities of pricing, compared to high prices at the mall, this parity mode
Type is tantamount to the formation of a strong market impact, thus inhibiting the enthusiasm of dealers. However, for the matter, the center's head of investment is that the current rental price of business households is 300 yuan per square meter, across the street from the International Trade City is 1200-1800 yuan per square meter, the operating costs of travel centers was purchased below market price, the enterprise profitable.

Call centers who participated in the planning of the trip said that Yiwu is the largest business within one year of rest time in 12 days around the Spring Festival, usually no holidays are in the market to do business, and even shopping malls have very little to go. Now the center purchase travel there, will attract the maximum spending power of this vast reservoir of the owner group, consumer groups within the International Trade City, only 10% of the people to share travel center, there is more than 1 million people, this size is difficult to catch up with any other shopping malls are the data, "puerile" pricing strategy will fully consolidate the center of their travel purchase competitiveness, multi-win-win situation.

Hu Zhilong implementation of price control that is a real sense to ensure that the interests of consumers, and policy management side by using reasonable resources to develop the market, waiting to mature, travel centers of economic and social benefits options is incalculable.

From the "sit off" to "stand off" the marketing revolution

"Moved to a new shopping center, we have increased the operating area, adding to the sale of the safe project, thus completing the calculator, detectors, safes full retail landscape," person in charge of building electronic calculators Casio snow Xia said the new center created a new climate, the greater the change is the sales staff may not "sit" with customers, it must be "standing" services to attract customers.

Huzhi Long said, before we do business is a seat Yiwu superior customer to discuss business, is a passive marketing, which is now standing with customers, active promotion, to do this is to do retail and wholesale of differences, are even more big difference is the operating philosophy should be to upgrade and change.

He said the center is fully used travel purchase the same display as Intime requirements and sales management, and commission a professional organization for professional and systematic training, the implementation of credit appraisal system integration, unified management reach the standard, such as the display is not compliance, wait for the sales, selling low-end products will be reduced accordingly Dengjun score, each operating a deposit account to pay the 5 million reduction will follow.

Shanghai awakening business school dean, well-known consultant Mr. Li Yapeng companies that were not used to make end-of Yiwu Market, seems to be a universal phenomenon. From the "sit off" to "stop sale" marketing revolution to fundamentally change the business concept of Yiwu, to enhance the brand concept of commodity, Quality beneficial.