Yiwu in central zhejiang is a fast rising business city, the local population of 707,000, the population of foreign workers in business has exceeded 100 million in 2007, the resident population in urban areas from more than 100 countries and regions of the ten thousand national foreign and domestic 40 of the 2.6 million ethnic minority population. Yiwu Market is the biggest economic characteristics and advantages. yiwu trade is not only rich in resources, but also in the language of life, shows that the distinctive characteristics of Yiwu. In recent years, Yiwu, we went several times to "the world's largest small commodity wholesale market" - a language used in China Commodity City Survey.

The language of China Commodity City Overview

China Commodity City, operating a total area of more than 400 million square meters, commercial spaces 62,000, employing 16 million, more than 170 kinds of goods, daily traffic of more than 20 million. Enormously attractive market, brings together businessmen from around the country and the world, Yiwu has become a veritable "United Nations community," the globalization of commodity distribution, while promoting international cultural exchange. Yiwu is a bus-stop in English and Chinese; many shop signs in Chinese, English, Korean, Arabic cross-show; urban area Christian churches, places of worship, mosques, and international schools; in the bustling city of international commerce, business operators can be heard at any time, merchants exchange transaction or translation used in Chinese, English, Korean, Russian, Arabic, nearly ten languages, the market has become the meeting point of various languages. The market also has established foreign language translation Services, for the majority of business operators and merchants to provide convenient language of special services. yiwu city in 2008 added a portal in English, Korean, Arabic language version of the three, an increase of the Administrative openness, transparency, but also enhance the international image of Yiwu.

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We are the most typical features of the international business city for the survey, households selected for the 1200 business survey sample (1998 valid questionnaires were), the relevant departments in the effort with the assistance of language use survey carried out to more systematic description and analysis of language use in China Commodity City status.

1. Dealers background information. Business households in the survey, the proportion of men and women were 48.1% and 51.9%, 9 of which human Korean nationality. Samples involved in the five nationalities, including Han 1167, accounting for 97.4%, followed by Korean, Mongolian, Uighur and Zhuang. The survey sample of Chinese nationality from 28 provinces, municipalities and autonomous regions, business households in Zhejiang Province, accounting for 69.3%, and the remaining source of diversified operating characteristics of households in proportion to the level of top-ranking provinces were Guangdong, Fujian , Jiangxi, Jiangsu and so on. Market dealers are young, 20-49-year-old sample of 92.1%. Education to middle school, high school and college for the majority, accounting for 86.4%.

2. Dealers language usage. Clamor of the market in the bustling, business customers and between customers, business operators and management personnel, operating between households and business customers, because talking to the different needs of different languages or dialects for communication, in addition to Mandarin and English is the common language, the geographical advantage, Yiwu dialect for the responsibility and become a strong dialect. We use for business users Yiwu, Mandarin, conducted a survey of foreign language.

Zhejiang Yiwu Southern Wu dialect Wu a branch of the state film, locals in the spread of "Yiwu eighth cavity, not the same as every other river," the argument. The tone of the dialects with 10 retains a large number of the entering tone words, hard to read blunt Yiwu Yiwu dialect has hindered the pace of traveling salesman walk the lakes, slowed economic and cultural exchanges with the field of Yiwu China Commodity City's rise has brought Yiwu dialect usage corresponding change took place. Yiwu membership 61.5% of the total operating account, so if Yiwu is no doubt become the most widely used as a dialect.

In a native population much higher than the local residents business city, Mandarin is no doubt in Yiwu is a super strong language. According to the survey results, go to school before and after school began to speak Mandarin sample size accounted for 89.7%, work with business to business after the city and only 10.3% speak Mandarin. Putonghua proficiency self-assessment from the perspective of the options that they can use, or more accurately fluent fluent accounted for 89.8% of samples used, fully understand and will not say account for only 0.8%, almost negligible. Visible market dealers have better awareness of using Putonghua to communicate awareness of the transaction.

For an export-oriented 60% of the international market, dealers in foreign languages if a simple direct interaction with foreign investors will no doubt smooth and successful transactions play a crucial role. 64.4% of the dealers that they will use English, of which 2.7% will be Korean, Arabic and Russian and so on. Acquisition and mastery of their main source of foreign languages or in the school with a teacher, the course learning, self-study, with the "foreigners" secondary exposure to the total number of these channels account for only 17.8%. Language from the business operators of their own subjective assessment of the level of this option see, or more fluent and accurate use of fluency and only 8.1%, foreign language proficiency is low overall, but dealers generally have a strong sense of a foreign language, from the time of day to speak English can see this option, 52.2% of the dealers are using the language more or less every day, with the foreign market, which is consistent with the nature.

China Commodity City, the daily average of more than 20 million passenger traffic, business operators must receive every day from the province, mainland China and around the world, merchants and tourists, in the face skin color, language, different customers, 30.3% of business operators consider themselves the flexibility in the exchange transaction, the language conversion, 69.7% of the business operators think that can not.

Attitude surveys in the language options, we choose Yiwu, Mandarin, English as an object to make a subjective assessment of business operators, the result shows that, from the language point of practicality and aesthetic judgments, select the ratio of high to low are in Putonghua , English, Yiwu words. The subjective evaluation of language also affects the business operators who wish to learn a language, select the "willing" and "very willing" to learn the language of Mandarin ratio were 70.8%, 69.3% of foreign languages, Yiwu, then 42.2%. And my willingness to learn is the result of slightly different expectations on their children's language learning, whether you want children to learn in the three language options, select the "willing" and "very willing" the proportion of 86.9% were foreign languages, Mandarin 84.9 %, Yiwu, then 48.8% more than the national common language Mandarin language. This shows that in China Commodity City daily exchanges and trading activities, Putonghua and English is the most practical, have a great promotion of space, and most of Yiwu business operators also hope that membership of the children to master a foreign language, learn Mandarin the national common language At the same time, but also a good grasp of their mother tongue, Yiwu, then the local cultural heritage.