Christmas supplies the world's largest export base of China's major foreign trade enterprises and a gathering place, Yiwu face recruitment difficulties, rising costs, price increases difficult, falling profits and other challenges, but the foreign trade enterprises and innovation, to explore the difficulties of growing Road.

    Dilemmas: recruitment difficulties, difficult to recruit workers into the normal general and easy to get odd jobs

    "Our industry is the most difficult to recruit general public." yiwu city, zhejiang Province, Secretary-General Chen Jinlin Christmas Products Industry Association said, "especially in the order more often, would like to hire a large number of skilled workers even more difficult general" .

    Christmas goods industry is labor-intensive industries, most of the work requires manual operation, recruitment companies in the general public when they want to move. Yiwu City, Zhejiang Province, Christmas supplies aerospace company owner Huang Ming to the China Securities Journal reporter, said: "If about 1,000 factory workers producing the general order, there is no recruitment problem, but the last two years, workers can only be maintained at 700 or so, a serious lack of general workers, even if wages continue to rise, it is difficult to recruit general public. "

    Tomohiro Christmas Crafts Factory horse owners are the same. He reluctantly said: "This year we plant more than the wages of general workers rose last year more than doubled from last year rose to 1,600 yuan this year, 3,500 yuan, plus a monthly 10 days rest, but also to recruit people. I really do not know what way to attract more workers. "

    China Securities newspaper reporters found that, despite the large, medium and small enterprises have adopted the Christmas supplies for higher wages and increased time off work a way to attract or retain P & P work, but the result does not do as desired. But in general corporate work hard to recruit the same time, part-time does not lack. In recent years, Yiwu, more and more people doing odd jobs, especially in April and May, the streets everywhere Yiwu small groups of people doing odd jobs. They used to do at the completion of a home business left, then back to the streets to wait for another company Yiwu, they picked up.

    A variety of factors caused by recruitment difficulties

    Difficult to recruit workers for the general reason for most of the people in charge Yiwu Christmas that, in addition to the general public the nature of work factors, as well as the new generation of migrant workers to their own factors as well as some family and social factors.

    Chen Jinlin explained: "Christmas workers in the industry, most are only responsible for a job, job content is very simple. Not to mention 80, 90, after the migrant workers do not want to repeat this, monotonous work, even after 60, 70 after migrant workers do not have a long time. Currently, there are 80, 90 migrant workers have become the main force in the labor market, they do not want to do general engineering work, so businesses will not hire people. "

    "As a new generation of migrant workers, 80, 90, after the education, ideas and career aspirations, great changes have taken place in addition to demands for higher incomes, but also want companies to provide social, medical insurance and other benefits, as well as cultural and recreational activities outside of work, which means that companies must continue to increase investment in labor costs. bigger companies may be able to meet their demands, the SME is basically impossible. "Huang Ming said.

    Huang Ming said that the current factory having 80, 90 migrant workers accounted for around 60%. Most of these migrant workers is only one child, childhood spoiled. Up work to the community, parents always asked one thousand Reminder million - Profits matter, as long as you feel happy, comfortable enough. So many migrant workers in the factory did not feel happy, stay away, went to other factories, often leading to lack of factory laborers. Not only delayed the order, but also exacerbated recruitment difficulties.

    The transfer of industry and local economic development also makes a number of migrant workers and then went along the coast do not want to work out. Some experts pointed out that the financial crisis, a large number of labor-intensive industries west or north, to absorb a large number of migrant workers in the Midwest or the northern areas of employment, change the "Motherhood," the employment situation, resulting in some enterprises the South recruitment is difficult. In addition, with the local economic development and state of the "three rural" support efforts to increase local employment opportunities, while more farmers turned to agricultural production, no longer willing to work outside the home.

    "Originally, I come factory workers are from other provinces, and now basically went back to the provinces." Boss Huangyun Xu Bo Xu Crafts Company said, "Even if I pay rose to 3,000 yuan also keep them for whom to that their homes came to Yiwu, 3,000 yuan per month payroll deduction rent, food and other expenses, not much left over, while they are not the same local. closer to home, but no rent, but also care for the elderly and children. , even if only 1,500 yuan per month will be satisfied, therefore, only in Yiwu, a large number of recruitment, but because many people are Yiwu province, the local foreign businessmen here do commodity business, which makes recruitment more difficult. "

    Recruitment difficulties self: Enterprise "carrot and stick"

    The face of labor shortage, recruitment is difficult, Christmas trade associations for each company can be described as employed every means.

    "Whose need rush orders, Christmas will be inter-enterprise trade association staff deployment, secondment of staff to order later this home business help. Finished orders, the firm's employees to return later to help order the enterprise . "Chen Jinlin," said Yiwu encountered in the Christmas rush orders for goods industry, the Association invited other industry associations to help the secondment of workers came by way of the piece or hour count wages, and gave food subsidies so that the solution of Christmas The employment of emergency supplies industry. "

    Association in operation at the same time, companies also want to move problem-solving. As a medium-sized enterprises, the solution space Christmas quite creative. "We Anhui attracted a large number of intermediaries summer." Huang Ming said, "Every year is a 6-8 month period of time for the concentration of the order, and this period happens to be the students leave, so we have contact through intermediaries in the vicinity of colleges, work-study or need to recruit a group of students over the student. only to those students in vocational colleges offer student places, and focus on the production period to solve the problem of recruitment. When the orders done when they return to school just school, two do not delay. "

    Bo Xu crafts representative of the company as a small business, by the "big shake-up" approach to solve recruitment difficulties. "This year I need a lot of products are all out manually, and introduced a new materials and processing technology, relying on 8 machines and can be completed in 2-3 workers." Huangyun Xu said, "It's 2-3 workers are permanent, responsible for switching machines and materials board, and give them a monthly wage settlement. until the installation order, I would bring a number of odd jobs for people, responsible for product packaging, packing to leave after the completion, by the hour to pay. Thus, not only eliminating the need for a large labor costs also address recruitment is difficult, expensive labor problem. "

    Many experts point out that labor costs or a long-term phenomenon, apart from increased automation of production enterprises, strengthen the management to improve production efficiency and other "hardware" solution to recruitment difficulties, but also from the strengthening of humane care for employees, higher wages and benefits treatment and other "software" to make an effort to avoid the labor shortage caused by production and flustered.

    The second dilemma: "Santa Claus" hard earned money orders

    "All Christmas where there's Yiwu Christmas." Yiwu City, Zhejiang Province, Secretary-General Chen Jinlin Christmas Products Industry Association, said orders for Christmas this year more than last year, but because labor and other costs, most businesses may make the order is difficult to make money.

    . Orders more east west light does not shine

    Chen Jinlin said, from the current situation, Yiwu Christmas orders is the industry's best in recent years, many companies are busy busy, give up a lot of orders.

    China Securities Journal reporter visited in late August found that, to be known as "Christmas Village" Futian Second District, has nearly 300 stores in the Christmas business presence here is a franchise Christmas display area. But many stores shutter doors locked, even some stores have "people to shop empty," only a table and some of the bulk of the Christmas ball, the entire display area seems to have deserted.

    Chen Jinlin explained: "These do not open the door because the owner is unwilling to draw a line orders. Because they have now received the order is saturated, they miss a catch all, so simply close to the back yard to catch one this year to close the store more than last year, indicating that this year received more orders than last year. " Usually, March and April of each year, a large number of foreign investors will come here to see samples. Busy time, every store is packed with foreigners look like orders, blocked the entire display area was packed.

    Christmas is a space ten years of development history of the old Christmas manufacturers in Yiwu, one of the best Christmas products industry, the store also display area, the total shown on thousands of Christmas products. The company boss Huang Ming to China Securities, told reporters that: "better than last year, orders, more than 20% from the source to see orders for more than 80% of orders from South America this year, exports to South America from Mexico to almost cover Most of South America in Brazil.'s exports to the EU a few less than last year. "

    Yiwu Customs data confirms Huang Ming's point of view. Yiwu Christmas this year, the industry's orders from emerging markets far more than the United States and Europe. This year from January to July, exports to Latin America, Yiwu Christmas $ 13,284,300, an increase of 53%; exports to Russia $ 1,079,000, an increase of 15 times; ASEAN exports $ 984,700, an increase of 127.3%; exports to the EU 317.75 million U.S. dollars, down 18.2%; exports to the U.S. $ 327,000, down 33.2%.

    Yiwu customs clearance control subjects, Ho Man commander told the China Securities Journal reporter, Christmas products export is basically carried out by the road distance. May have a small amount of exports, gradually multiplied June 7-September is the relative concentration of the export period, October to go down, probably down to about half of September, November with almost June, 12 basically no monthly exports. As South America, the European Union and other regions distant, early exit will probably start from June and July, 89 months been completed; ASEAN, Russia and other exports to the region closer to November until the end.

    Some of the Christmas business executives believe that the first seven months of Christmas goods exports, largely reflecting the economic recovery this year, the foreign state. Christmas in Europe and America and other Western countries as a grand festival, reduced demand for exports on its domestic economic downturn, even a further decline. The emerging market countries increased demand for Christmas, reflecting the optimism of economic recovery in these areas, and will continue to drive the export of China's foreign trade enterprises.

    . Profit margins, rising costs difficult to raise prices

    Although the order is the best in recent years, but a lot of "Santa Claus" feeling, especially because the labor costs of raw materials, this year expected to be difficult to make money.

    "Christmas from Yiwu entire industry, this year the actual cost of an average of 15%, but sales prices only increased by 10%." Chen Jinlin said.

    China Securities News found that raw material prices, wages, rents rose plant is the Christmas shop supplies a major source of increased business costs. In addition, local power outages from time to time also led to increased business costs. Many companies do this with a generator, diesel power generation to maintain its production, potentially increasing the unit cost of the product.

    Christmas Crafts Factory Zhejiang Yiwu Tomohiro horse owner reluctantly said: "This year's profit estimates lowered by 10%. Only on wages more than doubled last year and last year we plant workers pay 1,600 yuan, more than 3,500 this year, monthly 10 days rest, or to hire workers, and, paint raw materials rose by 15% In addition, the rental store, plant rentals have gone up a lot. "

    However, the increase in cost is difficult to transfer to the prices of the products. "This year, the actual cost increased by 20 percent, exceeding expectations, according to the cost of the case, wanted to make the price increased by 30%, but only increased by 10% more, 15 percent would like to mention is immune. The profit margin is limited, so one to also lose a lot. "Huang Ming said," As long as there is a price lower than 15% of enterprises, foreign-election this will be, so I want to raise prices more difficult. "

    In addition, the Christmas industry, sixty to seventy percent of the foreign order is based on last year's Christmas book sales. Book orders, companies can use their experience to determine the initial cost of this year, and hence an order agreed price. Did not expect much growth in costs this year than last year. March and April of this year, foreign official orders, the company requires the original contract price based on the price increases, foreign investors are reluctant to accept, or at several withdrawals, will be the next single to raise prices that companies at least.

    Many Christmas business executives reluctantly said, price increases mainly due to the Christmas business is difficult without bargaining power. As the Christmas industry, low barriers to entry, companies get together, and similar products. Foreign investors placing orders, you can "shop around, lower than the ten", so companies are not significantly raise prices.

    Profit margins to help themselves: bringing more business to seek to improve bargaining power changes

    Difficulties under Yiwu Christmas supplies industry has been positive changes, or enhance new product development or the formation of trade associations, pushing enhance the voice.

    "This year I introduced a new product not only eliminates the need for 4-5 times the labor cost and the profit is higher than 10% last year." Handicraft company boss Huangyun Xu Bo Xu said, "I put the materials used in other industries and processing introduction to the Christmas industry, as the only one so far, Yiwu City, the production of the enterprises, foreign goods can only be under the orders in my place, so the bargaining power rests in my hands. As a result, profits increase had. "

    Some companies in the automation process to speed up production in response to recruitment difficulties, rising wages problem. Huang Ming said that the current factory production is half machine, half-artificial way, the next step will be to implement fully automated production. One can solve the employment problem, the second is to increase the utilization of recycled materials, reduce the purchase of new material, to ease the problem of rising raw material prices.

    In addition to "go it alone", enterprises have begun to "heating." Chen Jinlin, said the financial crisis in 2009, yiwu trade association set up a Christmas supplies. Associations not only help Yiwu Christmas goods industry successfully deal with the crisis, and supplies for the export of the country provides a platform for Christmas. Crisis, many enterprises from other provinces come here especially for Christmas, the store moved to Yiwu Christmas display area, through this platform to undertake more foreign orders. "Not only that, the association also has led the seven Christmas supplies industry standards, one standard to improve product quality, Christmas products so as to enhance domestic competitiveness in the global market; Second, standards-driven business transformation, to encourage family-run households shift enterprise production. "

    Yiwu Christmas concurrently Industry Association of yellow to say so, before the establishment of associations, enterprises pay any attention to each other, there is vicious competition. Association was founded, among enterprises reflect the contradictions, solving problems together. Especially in times like the current number of orders, the Association will be deployed in enterprises, to ensure timely completion of orders. At the same time, increase the bargaining power the Christmas business.