Commodity market seems to have become synonymous to obligation, and in the obligations, commodity market, almost all stores have their own shop. Up to now, the number of Yiwu has reached 45,000 e-shop, only a quarter of this year, an increase of more than 5,000, the net amount of cargo delivery to 90,000 single. Among them, a lot of e-commerce accounted for turnover of enterprises is becoming a geometric growth from Golden Delicious Taobao mall stores to independent, network operators began to fully blossom Yiwu. E-commerce has undoubtedly become the duty to develop new incentives.

    Homogenization of competition

    "Yiwu enterprises have three advantages: abundant low prices of goods, logistics, low cost, merchants together. This is the e-commerce development of Yiwu's 'Iron Triangle'." April 16 network operators in Yiwu Road Baotuan development and brand communication conference, Turning to the advantages of e-commerce development obligations, the Yiwu Market, the Trade Development Bureau, Mr Xu put forward their own views into law. "Commodity, Yiwu has a huge market for network operators to provide an excellent library and information flow of goods, goods in the net a large warehouse products in many industries can be one-stop shopping; in the logistics building, Yiwu has already opened to reach over 600 cities of the freight lines, express the number of companies reached more than 100 top 20 global ocean, there are 17 offices in Yiwu, courier costs account for more than 12% of goods cost far less than the 17% of the national average; in the development potential, the Yiwu market, operating more than 60,000 households, 20 million potential market practitioners are business entities. "

    The rapid rise of e-commerce industry attracted a lot of attention, but it is inevitable in the fierce competition in a conflict. Most of the Yiwu Taobao sellers are relying on the crown of the merchandise sold cheap accumulate reputation. Yiwu network operators are currently still showing a kind of state of many and complicated, and did not seek to clear their own development model, there has been no large-scale e-commerce businesses. Even compared to the current e-commerce and traditional industries are still a large price advantage, but the advantage is with the homogenization of Yiwu E-commerce increasingly competitive and promotional expenses gone up gradually disappear.

    "Yiwu network operators from scratch, the development is not easy now, should focus on the integration of its internal resources, such as process specifications, detailed SOP, rather than to decline in the price war." Yang, general manager of Taiwan's food and let in Toshio said at the meeting, "the biggest difficulty is that the current lack of talent, we should Baotuan mutual aid, to break through this bottleneck."

    Baotuan development model

    Uwe double meaning Baotuan household necessities Co., Ltd. is a pioneer in the development. Last December, home specialty stores, mall commodity ocean and decided to form a team of friends, "So we each have their own strengths," the head of a Friends of the mall ZHENG Jin-hua said, "Living with technology, commodity channel the ocean advantage of the more prominent aspects of our operations. "

    But this is the new way, no one came before, also no reference. "In the beginning of our respective operations, but the sharing of resources, but later found that does not work, so do the integration." Talking about has been the attempt, ZHENG Jin-hua, not without emotion, "Now we set up a planning department, shared operations, warehousing also the merger. "Through this cooperation, two-dimensional successfully reduced operating costs, has taken a solid step Baotuan development, meaning the name Uwe home more and more double-ring. "We have a membership of more than 1,000 fans more than 20,000," according ZHENG Jin-hua, and now their company has 24 storefronts, which have more than a dozen mall stores.

    But the interest generated will also have a difficult conflict mediation, "the distribution of benefits and personnel has been a difficult run." Speaking about this issue, ZHENG Jin-hua also some headaches, "we can only try to coordinate this cooperation in order to successful, must have heart. "

    Yiwu Baotuan electric business operations, Yangtze River Delta region also attracted the attention of other buy website. Just a few days ago, the main types of toys love Culture Communication Co., Ltd. Yiwu door operations center and buy the domestic first-line corporation web site co-hi, a South Korean corn imports of magic toys in the "hi group" on the sales of the 2000 number, the customer reflect the general good.

    For traditional businesses, Yiwu, buy web site can be advantages of Alibaba and Taobao together the resources to achieve e-commerce B2B2C the whole industry chain. Which nurtured customers can not only help companies grasp the network goods market trends, but also to help power providers cultivating existing customers, the exchange of feedback and learn from the experience of product development, increase repeat purchase rates.

    "In with 'love to the door' of cooperation, I found the product both in Yiwu, quality, style or function, are easy to extract a selling point, very suitable buy."