About to enter the Year of the Rabbit, the air is more dense in the festive atmosphere. A3 walk in the International Trade City District festive supplies market, everywhere there are red "Wizard" in the fly. Shuttle customers coming and going red in the many kinds of commodities, to show a picture of the phenomenon of China's market red contrast.

A rich variety of forms

"Christmas has just ended, and festive supplies to sell the fire." A3 Area International Trade City, a business that the festive supplies from October last year after the farther red.

"Ups and downs of commodity sales are up a consumer, the end of the beginning of the red festive supplies is the protagonist, now is the time." Boss JIANG Hong dry from Dongyang has done business for over ten years, more than 500 million a year to sell the goods, well aware of festive goods market. "This is the golden period of time, very busy, busy at 1 am last night, made more than 60 packages." Chiang bosses have their own factories, and his business place, the place of the red spice bags, red pepper , the size of redfish, Chinese knots, rings and a variety of festive ornaments Fuk Hi, a total of more than 300 varieties of samples. Reporter during the Chiang Kai-shek was still busy answering the phone, he said, phone orders are old customers are all over the country, the old heart has a number of passengers, style, price does not need to say more. Qingdao, Shandong Li a buy here more than 10 new varieties of goods, worth 6,000 yuan, he agreed with the owner acquire the past to see if the trend is good, then call to order. Booths in an internal and external, is the colorful "Red China" series. Red gift, the flashing lights embellishment.

Price was up with the cost of upgrading

"This year's celebration commodity prices generally stable, but because of labor costs and raw material costs have gone up, commodity prices have inched up." Pointing to a salesperson a "Fu" Chinese knot, said, due to the production of different materials, the price could change, This year more than is good with a silk material, and which set some of the plastic due to oil prices, driven by labor costs, two thirty cents each, 16 each of Chinese knot costs rose nearly 1 million, so the wholesale price is also follow up a little. The School of Home Economics is a bit of Chinese knot wholesale price: 10 to 8 yuan, 12 of 10 yuan, 14 of 15 yuan, 16 of the sale 20.

2011 Lunar Year of the Rabbit, dazzling variety of rabbits, a stand, there is lying, there tummy's, etc., are very festive look. Wholesale price of different sizes according to the material and the high and low, mostly in 2 yuan to 15 yuan.

Other species such as the lanterns are almost the same price, the price of plastic raw materials and labor due to higher fees, small commodity prices have improved. It is understood that a pair of red lanterns 1.5 meter, priced at 140 yuan or so, diameter 90 cm of the lantern up and down in the 30 yuan, a large plastic palace lantern-type revolving door price of 100 yuan. Some celebrations are mostly small car pendant wholesale price a few dollars.

Innovation around the festive theme

Red festive supplies every year, the theme remains unchanged, but every year there are changes in species. To meet the people "grass is always greener" consumer psychology, corporate business, "think hard" in the variety of styles each year on innovation.

Arts and crafts business in the Chinese knot position, the reporter saw only one Chinese knots have many styles. The boss said, a red string guise, each year there are always new products. He pointed to an intermediate plastic and wood with antique jade decorate the 16 Chinese knot, said: "This trend of good, already half out of thousands of distribution. This year many of the Chinese knot and Fu Xi culture grafting, two are interwoven, the birth of some new models, refreshing, and therefore more favored by the customers. "

One merchant said, happy holidays with supplies in addition to ordinary people, a number of advertising companies are to extend into the festive goods. He recently took a few items Fu font list, the four corners of the edge of the original "good luck" replaced the words "Safe zhejiang", "Ping Fujian" and so on, there are a number of internal and external corporate custom advertising lanterns Chinese knot and publicity companies.

It was observed that corporate businesses are constantly innovating in products this year, details of the type of goods and infiltration increased, more humane and traditional festive culture. Placed in the marquee in the running as the "Good Fortune", "Kung Hei Fat Choi", "good luck" and other words, as well as a series of design culture festive atmosphere, the content from the text pattern design to the font changes and color matching, have sought to innovation. If the middle of a Chinese knot weaving into the Chinese calligraphy on: "Huan shengxiao family reunion, couples and children spend with the family pro."