Foreign trade market has been its simple mode of operation and low management costs much sought after Chinese manufacturing enterprises. Therefore, regardless of the economic crisis or the impact of trade barriers, many export-oriented enterprises are still stick to their positions to forge ahead.
China is the world's toy-producing country, exported toys account for about 70% of the global toy market. Chinese toy companies how this big cake, by maintaining or even take a larger share of people who believe this is the toy industry topics of interest. This article takes a special invitation from France, Belgium, India's buyers, talked about the local toy consumption status, and the local importers of Chinese toy manufacturers Message for pains to open up these markets reference.
French major toy maker MGM, its Chairman VitaCHAMLA in the toy industry has more than 30 years of experience, witnessed the development of the French toy industry process of change. It is understood that, MGM was established in 1957, was originally engaged in toy production, post-transformation in the toy imports. MGM is actually the transformation of the French toy development of the industry in microcosm. According to Vita introduction, MGM began in about 1982 toys imported from China. In addition, MGM, and other toy manufacturers in France from France more than a local, as well as Italy, Spain, Germany, Hong Kong and other places of imports.
New plant to compete for Europe
"In the past because of China-made low cost, the impact of nearly 90% of the European toy manufacturers, so little of the toy industry in Europe." Vita continued: "In recent years, in Europe there have been some new toy factories pose to the Chinese manufacturers a certain amount of competition. In particular, the rise of a toy factory in Russia, they are concerned about the safety standards of import efforts in accordance with the requirements of the government of our country to produce products to meet the standards. "
Vita believes that the competitiveness of Chinese toys large part reflected in the low production costs, but with labor costs rising, the EU's toy products are increasingly stringent safety standards, China's labor welfare is becoming more perfect, this kinds of competitiveness will be weakened, so as to Europe, provides an opportunity for emerging manufacturers.
Vita said that China and European toy manufacturers in production have different emphases, the European manufacturers tend to produce large toys, such as the little girl liked the kitchen toys, because these large toy manufacturers in China for the transportation costs are too high, almost no benefit to be made. The Chinese toy varieties, a wider range of options.
With online games, video games increase in the share, as well as to cover a younger age, the traditional toy industry's share of the decline. Vita said with a smile: "Our company are many kinds of toys over the past three years, has sold equipment, outdoor toys and home decorations to make up for market share, otherwise we have to switch to the." To MGM as the representative of the French toy manufacturers are also trying to diversify发展.
The new cost-saving play the old material
"By the financial crisis led the international impact of shrinking consumer demand, in October last year, we have a substantial decline in the company's sales, because for many people, toys are not necessities of life, children playing a new toy with the old toys in fact the same. So, in France, many parents have taken to allow those children to play the old toys to reduce unnecessary expenses. and this situation to the current (in October of this year) have not improved. "Vita ridicule Road, the financial crisis brought about by The only "advantage" is due to fewer imports from China, and inventories can basically clear off.
November closed at the 106th Canton Fair on the data, revealing slightest toy industry, "Fan." Vita has also confirmed this view the sidelines. "At the Canton Fair, we increased the order, I can see in 2009 the number of people to participate in Canton Fair has doubled compared with 2008, especially from manufacturers in France."
Since 2007, Mattel recalled toys made in China after the toy factories in China as the world faced "quality storm" test. Europe and the United States pay more attention to toy safety issues, but local media reform package, since the "fueled" role.
"Christmas Day in 2009, France, local media often reported on the news of Chinese goods, reminding them to be careful of Chinese goods, saying that because of the use of Chinese goods and cause health damage and bodily harm. The media reports this year have the same, but relatively small. "
Communication and trust among manufacturers win
Turning to the increasingly stringent safety standards for toys, Vita has also looked very helpless, and hope that through Sinorama to China's toy industry that a stance: "A lot of Chinese manufacturers to think that the high safety standards required by buyers is that we deliberately create trouble making things difficult for them, In fact this is not what we are willing to make a variety of testing requirements, or intentionally, but because our country's laws and regulations require us to meet this standard. Therefore, I stress here that if the Chinese companies are ready to enter the international market, especially the European market, it We must establish a safety awareness, be sure to make the products to meet local safety standards. "
At the same time, Vita also called on Chinese manufacturers to address the importance of the safety of toy products. He gave an example, in 1978 years ago, any toy can be marketed in France, but the past many toy is easy to be a child Baicheng two sections, and then some of the parts is very easy to cause harm to the child, such as the prick their eyes and so on. So now EN71 first part of the "physical and mechanical test" is the most important, toys through various security checks on children is a very good protection.
Chinese suppliers and foreign buyers are supposed to be a close partnership between one each other, the two sides only on the basis of trust and cooperation in order to achieve "win-win" situation. Therefore, Vita hope that the Chinese manufacturers to be able to listen to the voice of foreign customers, if the product does not meet the standard of import can not be imported.
He introduced the French government has established a special inspection agencies, they would on a regular basis to the businesses, shops detection products, if the goods once problems are detected, the company responsible person who may at any time in prison. Although there may be an opportunity to correct, but we must commit to jail. "So, if we had imported the products do not meet the Government's request, I am likely to need to close down a prison sentence or our company."
Finally, Vita stressed that the product quality issue is not whether the workers, but the selection of raw materials. "If the material is good, the basic problem is not large, so raw material to be absolutely safe. If the Chinese manufacturers would like a long time in the past in the toy industry, we must follow the correct ways of doing this, there is no short cut."
Conclusion: China's toy can do better
Looking at foreign buyers of you mentioned, China's toy in the international market is still quite competitive, but to go further and smarter on the road for export, China's toy industry is actually can do better, the key is that we "do more The Zhizuo right ": First of all, ensure the products meet the importing country standards. Second, the strengthening of production management and establish a perfect quality control system. Again, the development of independent brands, enhance value-added products to strive for the price right to speak. Finally, through government channels, as well as exhibitions and other promotional activities, and vigorously promote "Made in China" has quality assurance.