26th World University Summer Games are hot for, from 152 countries and regions gathered in Shenzhen, close to 8,000 athletes competing against. At the same time, the use of sports design elements set off a selling climax of commodities, many of the "Yiwu create" through innovative economic train to catch the Universiade.

Yiwu hand flag-waver to board the "Spring Silkworms" stands

World University Games, known as "Little Olympics," said, although it is smaller than the influence of the Olympic Games, but still can not be underestimated Universiade business opportunities, businesses around the country have already started fighting over the sports economy in this big "cake."

yiwu international trade City in the H zone on the second floor, and the Universiade flag-waver for the hand was placed in the most prominent position.

"We launched in June this Universiade on hand flag-waver, now estimated to have followed these hand flag-waver audience, boarded a 'Silkworms' said the Universiade venues stand it!" He Xinming dealers said These specially designed for the hand of the Universiade flag-waver is very different from traditional products, white color pictures, patterns of red, green, yellow, blue, black and color, without losing the vitality of fresh, distinctive, more targeted strong.

"Universiade is not a great demand on the banner, we are the actual needs of the customer to determine product specifications, quantity, ordering the general to the Guangdong side of the buyers are." He Xinming have to do banner business ten years old, and accumulated a lot of old customers, old customers of these for many years to bring a pen Universiade He Xinming orders.

Universiade drive domestic phone case

"From last month to the present, just in the Mainland, we have sold nearly a campaign-style cell phone case, products are mainly sold to Guangdong and other places." Zhang said, compared to the Olympic Games, concerns and participate in large Games of the younger fashion crowd, most of these cell phone case with a brightly colored designs, by red, black, green, white, yellow and other colored gradients, to create a strong visual effect.

"We used to sell mobile phone case are basically designed for foreign markets, did not expect the Universiade opening soon, led the domestic sales of mobile phone case." Zhang production and sales all kinds of mobile phone accessories have been eight years, business particularly sensitive sense of smell, whenever there is a large domestic and international activities and events, Zhang will launch a series of more stylish products. Such as South Africa during the World Cup, Zhang introduced to football in the shape of cell phone case; during the Shanghai World Expo, Hong Zhang World Expo has launched a mobile phone housing for the element.

"Chi-made" for the Universiade Yiwu won orders

From "buy the country, selling the country" to "buy global, sell global," After nearly 30 years of accumulation, Yiwu Market concentration, radiation growing international influence is growing. For orders by low-cost business model has not been good, "Yiwu manufacturing" is the more high-end "Yiwu wisdom made" forward.

"Low price alone is not enough to attract business in recent years, rising prices of raw materials, cheap labor is gone, continue to take the low road means profits shrink or even unprofitable." Few years of development, Zhang business bigger and bigger, but Zhang did not meet in the OEM, but managed to further enhance product development, innovation and embarked on a "OEM-ODM-OBM" upgrade path. The so-called "OEM-ODM-OBM", refers mainly by undertaking from the production orders, enough to design products according to customer needs and the organization of production and eventually upgrade to become through self-design, development, and its own equipment to produce its own products labeled brand in the process.

"Into the unique design of the product in order to have 'no one I have, I have excellent' advantage, resulting in fierce competition." Zhang told reporters that she was still a number of products are patented, Not only that, she has begun to advance "prepare" the next year's Olympic Games in London.