Guests: Yiwu creative director of the Office Park Management Centre, Hong Kong, Shen-Feng quarter of unlimited design chairman Ho Bao Industrial Co., Ltd.

Moderator: Chinese Commercial News reporter Zhang Chenlu

Topic Background:

Change "Yiwu create" for the "Yiwu create" the city's creative industries fast, and the creative economy is prospering, and as a responsible official of Science and Technology Bureau said that creativity must be accompanied by better protection of intellectual property to create wealth.

Intellectual property rights of the creative economy is self-evident. The basis for the creative economy and creative industries, technological invention and artistic creation requires enormous energy entrepreneurs to get involved, that is to be turned into products in order to achieve value.

Development of the creative economy, we must attach importance to intellectual property protection

Moderator: Creative Park Yiwu operating current situation? City market in which the issue of intellectual property protection?

Season Shen Feng: So far, Creative Park already has 55 companies, covering product design, product packaging design, commercial space design, outdoor landscape design, advertising photography and advertising design, consulting and training, brand planning, business strategy consulting, program planning celebrations, corporate visual identity system design and other aspects, forming a complete industrial service chain. In settled in these enterprises, Hong Kong, Shanghai, Taiwan and other foreign enterprises accounted for 76%. Currently these institutions have effectively contributed to the design of Yiwu enterprises to rich resources in the relevant product research and development breakthrough. Yiwu Creative Park success of the city's creative industries have begun to take shape, and strongly attracted the eyes of the country. Can we clearly recognize that intellectual property protection, we have not done enough in the development of creative industries, we can clearly see the lack of personnel, such as poor intellectual property protection have become increasingly prominent focus.

Ho Po: "Hong Kong Unlimited" Creative Park for only two months stationed in Yiwu, the biggest problem is to be designed by creative imitation. We design a little extra creative products, not many will see the turn in the market model or a modified version of the product by the impact can imagine.

Shen peak season: If there is intellectual property protection, everything will be different. There is a settled creative garden studio, a few months ago comes with inflatable tube designed buoy, once introduced to get a lot of praise, may have little follow-up imitation manufacturers. This is because the product has applied for a patent, other manufacturers have something in imitation careful consideration before. This escort has intellectual property rights, not only can effectively curb the wind imitation, but also led the transformation and upgrading of similar manufacturers. Manufacturers are competing to design newer and better products, thus formed a virtuous circle.

Yiwu Market: creative transformation, innovation and upgrading

Moderator: zhejiang Intellectual Property Office under the latest approved data, as of the end of May 2010, the city licensing volume totaled 10,743, of which over 151 invention patents, utility model patents, 3536, design patent 7056. Patents in the certain extent, reflect the vitality of science and technology innovation Yiwu. Our intellectual property rights also need to get that done?

Shen peak season: According to incomplete statistics, from the open garden ideas garden has 356 patent applications, mainly for utility model patents. The look of our market, has been from before the "used" mainly the transition to the current "reformist" and "innovation doctrine" co-exist. Imitation tired no advantage, who will continue to dry? Creative economy of the "shuffling" of the times, so many companies are beginning to Yiwu creative transformation, innovation and upgrading. Have to say that 62,000 Yiwu market stalls behind the support of more than ten million to all the transformation and upgrading of production enterprises, both need time to buffer, but also need to import talent. Now our office every day, received a large number of telephone companies, commissioned by Creative Park Creative design enterprises, design studio, took the product does.

Ho Po: the creativity of it is protected only more power and vitality. We accept the business side that commissioned the design of their monthly sales were significantly increased than in the past, it seems that "used" in Yiwu market has no past "competitiveness." We settled in the park, had already received no less than 50 enterprises in Yiwu sincere invitation, but because of the limited size of our energy and eventually had to choose three different materials, the product of conflict is not easy business.

Season Shen Feng: Yiwu market is an unprecedented confidence, determination and perseverance, great move to the transformation and upgrading. Original capacity strengthening, promotion of personal innovation can enhance their core competitiveness. Intellectual property rights to the creative economy with a comprehensive three-dimensional protection, corporate transformation and upgrading would not have to worry about, in order to achieve maximum benefit.