Toys are advantages of Ningbo's exports of goods, but also the most vulnerable to effects of the export of technical instruction. June 30 last year, the EU announced on July 20, 2011 implementation of the "new toy safety directive." The experts, the technical instruction called the world's most demanding technical regulations for toys, made compulsory third-party testing requirements, a substantial increase in eligibility requirements and assessment procedures of chemical constituents demanding requirements. Moreover, the new directive involves mechanical, chemical, materials and other fields, as well as chemical, manufacturing, trade and other industries. And the United States, Japan and other technical regulations toy market than the EU directive called for more stringent of the wide, the enterprise should make a more severe test. The EU is the largest city toy merchandise export market, accounting for almost half of total exports. Therefore, the directive on the export of toys, the city will have a significant impact on trade.

Technical Instructions "destructive" big, had to bring Ningbo toy export industry had a profound lesson. If the EU had put phthalates in toys limits, many companies because no timely response, the result of export toy You Sicheng once more the elimination of export status.

Half of the companies lack of response preparation

Although the EU directive introduced new toys a year, but according to the city of Ningbo Inspection and Quarantine Bureau has 116 toy exports to the EU producers and traders in the survey 10, about half of the enterprises still have a negative response to the phenomenon.

Survey showed that 35% of enterprises believe that the toys do not need to adapt to the new EU Directive training, 75% of companies believe that there is no need for, and no energy to take the initiative to research and respond to new instructions. "Foreign customers tell us how how to do, wait until the new requirements of the customers and then change it later than" mentality prevails. Person in charge of a bamboo toy factory said that technical instruction is a matter of trade companies, has nothing to do with the factory, the factory produced only in accordance with the trading companies ask, do not follow foreign technical requirements. More than 80% of the surveyed enterprises, though a certain understanding of the new directive, but have sufficient knowledge and understanding is not accurate enough, such as heavy metals, such as understanding common allergenic fragrances deviation. In addition, 39.4% of the companies did not bring the costs of the new directive to assess, with 40.6% of enterprises have been assessed, but arbitrary large, can not withstand scrutiny.

Multi-party cooperation should still need instruction

Toy companies should command a variety of reasons there is a negative mentality. Objectively speaking, most of the enterprises in Ningbo City, the SMEs export toys, weak human resources, nearly half of businesses do not deal with the new full-time instruction staff. Many enterprises have poor quality control, their lack of material security control. Survey, only 6.3% of the enterprise is able to detect chemical projects. From the subjective analysis, and many toy export enterprises there is a certain psychological dependence, lack of initiative to establish information channels to study the technical instruction corresponding measure enthusiasm.

The people that still need to multi-party cooperation should technical instruction. On the one hand, toy companies deal with their negative attitude should be corrected as soon as possible to collect information and study countermeasures. On the other hand, the departments concerned should take the initiative to help companies interpret laws and regulations content, targeted guidance to companies to avoid risks. Relevant government departments issued a new directive with the supporting industry policy-making paint, ink, plastic toys, the industry standard for special materials, together make the toy industry chain quality control. Give full play to the strength of universities and research institutes to develop a number of safe, reliable, low-cost alternative materials to help toy companies weather the storm.