After a season, you will leave you relaxed? Yiwu socks color business Vang Pao's answer is "no." Into the off-season, she not only did not retired and sit, but to step up production, to prepare stocks. The difference is that she intends to prepare the goods into the spring next year after the sale. Program number is not small, a total of nearly 180 million pairs. This little business, sleeve drugs?

Season to do off-season to do stock sales

Yesterday afternoon, reporters came to yiwu international trade City District Socks floor area and found a lot of socks are full of commercial spaces where customers come to purchase. Informed by asking, "autumn tiger" left, Qiu Dongkuan socks --- ushered in the second half of season to kick off the purchase boom.

Yiwu socks size large enterprises, according to the season features points, socks on the market can be divided into spring and summer, and Qiu Dongkuan two categories.

Source of the first floor of 12 St. Rose is the spring and summer knitting Firm selling models, so the cooler weather it is not a good thing. "Seasonal, and Qiu Dongkuan popular means spring and summer slow-moving." Owner Vang Pao color jokes, "These days only jealous of envy." She also introduced the spring and summer sales season for the socks to 6 months after the Spring Festival, the real into the summer, but fewer and fewer orders, order over the summer one more question.

But surprisingly, the shop business slowed, Vang Pao did not free color down, to some extent also busier than ever. Original after the season, she still desperately to catch the goods to do inventory, workers did not go away, do not yield less than the peak season.

Inventory for more than last year

Socks in the cyclical industry is quite strong, off-season and the season time interactions occur. Last year, the Rose Firm altogether the use of off-season source of knitting time to do 150 million pairs of stocks, the first half of this year, all sold out. Although the low-end positioning, product adhere to puerile, but the success of business strategy so that Vang Pao color great sense of accomplishment.

She said that domestic business is more urgent and fast, the annual Spring Festival is over, buyers will flock around, short-term demand is very large. For SMEs, one month after the Spring Festival is the most difficult time of recruitment. Is because a lot of companies do not get shipped or recruit workers, customers can only be turned down, wait for the loss of the season.

So, taking full account of the beginning of the possible "recruitment difficulties", Rose decided to source knit Firm to increase investment in raw materials, prepare sufficient stocks to meet peak season next year.

"This year's inventory for more than last year, preliminary estimates of 1.8 million pairs can be done." Vang Pao Cai said, the off-season has just begun, her factory is running at full capacity, to prove safety after the Spring Festival 2012 opening.

Less a risk than a product

Of course, for some small business owners, the inventory of course, can respond to adequate short-term high demand, but not the way in case of product, the customer is not getting goods, it is likely to cause substantial backlog.

In fact, many dealers are in the market had a similar problem. On this point, Vang Pao color seems quite confident.

She said she was not very worried about this problem, first, because their own product features. Spring and summer socks are daily necessities, mainly in the warm spring and summer wear, and high volume. From the climate point of view, China certainly high summer temperatures, the estimated average temperature of only one year higher than a year; In addition, in order to avoid inventory risk as much as possible, she also learned a trick: add new models as appropriate.

Earlier in the old market Liantan Huangyuan when Rose Yuan Knitting Firm mostly only one or two styles, moved to a new market, business unit area increases, the sample is also more up. Especially the last two years, production inventory, Vang Pao color will increase the style conscious.

"If too much style and production are too dispersed; if too little, too much risk and I now store a total of seven models, two are new this year." For example, she said, if the 1.8 million pairs of socks for the same style, if not keep up with market trends, will be unmarketable, the loss will be extremely large; if made of seven models, it means that each average only over 250,000 pairs, the risk is also reduced.

Of course, the choice of style before, Vang Pao color will conclude the sale of the year, and will consult in detail on customer feedback.