Yiwu is the largest export base of Christmas items, Christmas products with annual sales of 20 billion yuan, involving Christmas toys, Christmas trees, Christmas apparel, Christmas lights and other tens of thousands of varieties.

Financial crisis, some areas of the Christmas production enterprises under the malaise in the economic winter while the Yiwu business innovation excellence, to make Christmas sales booming. This year's Christmas market season came earlier than usual, more fierce. Significant incremental sales, the general increase of more than 30%, some even doubled.