Zhejiang businessman Lin Ruxin gave an extra gift during the Spring Festival - free breakfast for the jobless and the homeless.

Touched by the plight of workers laid off in the economic downturn, Lin thought of offering hot porridge to keep them warm during the festive season.

The festival came to an end but Lin continued with his charity as the queues became longer - and thousands of people in Yiwu now consider him a hero.